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YouTube Monetization Rules And Requirements(Ultimate List)
YouTube Monetization Rules And Requirements(Ultimate List)
If you use YouTube in your day to day, you already know that the platform contains a rich wealth of content. Increasingly, people are interested in using it to publish free videos and - why not? - make money from it. But do you know how YouTube monetization works?
Some famous youtubers make a real fortune with the platform. On the other hand, many do not earn enough to cover the production costs of the videos, even with an audience. This occurs because the YouTube algorithm has many criteria and does not depend only on the number of registered.
For this reason, we made an article explaining what YouTube monetization is, that is, how to make money with videos on this platform, the criteria it takes into account and recent changes. Oh and also what helps you bring money to your channel. Let's go together?
The Yuya, The Rubius, PauTips, AndySane and Little Ryan. What do they have in common?
They achieved fame and a lot - but a lot! - money with your YouTube channels. Despite being a free video platform for both publishing and viewing, YouTube pays creators of relevant content.
For both, you obviously need to create an account on the platform. The second step is to achieve a minimum number of followers and hours of display of the videos. In other words, you need to find people who really see your videos.
So, just register for free in the YouTube Partner Program. I mean, "enough" is not exactly the word, because monetization is getting more complicated every day, as you will see later.
Until some time ago, you needed to meet some relatively simple requirements for you to earn money or monetize your videos through the Partner Program:
- produce original content and regularly;
- live in one of the countries on the program list;
- follow the conditions of the YouTube Community;
- have a Google AdSense account to serve ads.
After that, you just have to post new videos frequently, get approved in the Partner Program and start charging.
YouTube monetization depends on the number of clicks on the ads and the amount of advertising time people see, it is done in dollars and follows a rule called Cost per Thousand (CPM).
It's simple: every 1,000 views, the youtuber earns a certain value that is not disclosed by the platform, but which was already estimated as something between $ 0.60 and $ 5.00.
It may not seem like much, but considering a youtuber with a big channel and an average number of monthly views of 7 million, the salary for the month is between 4 thousand and 33 thousand dollars. An interesting gain, right? Well, many things changed. Notice!
Main changes in recent times
Main changes in recent times
Many youtubers built their "empires" using Google ad broadcast on their videos. However, a series of controversies emerged in recent years and led YouTube to limit the possibility of monetization. The big problem is that the diffusion was done automatically by the system.
So neither content creators knew what would appear in their videos, nor did advertisers have control over where their products would be shown.
The consequence was that ads from serious companies appeared in videos considered offensive, causing brands like Starbucks and PepsiCo to exit Google Ads.
One of the biggest controversies occurred in the end of 2017, when youtuber Logan Paul published a video showing the body of a suicide bomber.
Some advertisers rebelled and asked that some measures be taken on YouTube, because they did not want their brands linked to that type of content. Channel revenue was suspended.
As a result, YouTube's monetization acquired new - and tighter - criteria. On the one hand, the changes are positive because they preserve the credibility of the advertisers.
And the platform criteria?
And the platform criteria?
Anyway, everything is very interesting, but let's go to what matters: how to make money with YouTube today?
Well, the platform's criteria are not widely disclosed, since they start from a still enigmatic algorithm. Meanwhile, some rules are:
- reach 1,000 enrolled in the Partner Program;
- have at least 4,000 hours of viewing in the last 12 months;
- produce content that is in accordance with the platform's criteria.
It is worth remembering that the involvement or engagement of users also counts for the algorithm. That is why youtubers often end the video with the famous "leave a like and share with friends."
The good news is that you don't need to unravel the mysteries of YouTube monetization to start making money.
The most important thing, of course, is to produce quality content. Below, we leave some suggestions to give visibility to your channel and increase the chances of having a good return, that is, a better profit.
1. Produce good content
1. Produce good content
To achieve relevance and consequently have followers and views, you need to produce good quality content.
So, think about topics that you really master, so that you can organize good scripts and make valuable material for your audience.
In that sense, YouTube Analytics is an excellent ally. With it, you can understand which videos attract the most attention from your followers, for example.
You can also tell if people are watching the entire content or just a specific part. In this way, you can optimize the material to please more and more.
2. Use AdSense
2. Use AdSense
Is your channel already standing out? Excellent! So, it's time to sign up for Google AdSense, Google's ad platform.
3. Advertise directly
3. Advertise directly
In addition to linking to Google ads, you can take advantage of your channel space to advertise directly. But be careful here, think carefully about what kind of advertising you will do, okay?
Filling the video with ads can cause some irritation to the public and away from the channel. Also, select your partners well to offer products related to your content.
4. Hire roll ads
4. Hire roll ads
Do you know those somewhat undesirable ads in the beginning of the videos? They will become highly desired for you! After all, they can greatly increase channel performance. But be very selective in hiring: look for strategic products or services.
So, in addition to reducing the chances that your subscribers will skip the ads immediately, you will add value and you will be able to present really useful ads to your audience.
5. Act as an influencer
5. Act as an influencer
The advantage of acting as an influencer is that you will get more involved enrollees.
Remember that this is one of the YouTube monetization criteria. You can earn money by teaching what you know how to do best and also become a positive influencer for your audience.
As you have seen, YouTube monetization can bring good results for those who have good quality content, whether it is to teach virtual classes or create a personal blog.
Ad serving with Google Ads is the most famous and also one of the most effective ways to make money from the platform, but there are other means.
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