1. Variety of Training

In terms of fitness and training, everyone is unique. Some people need one on one personal training programs, while others just want to show up for a fitness class. Group training options may be ideal for some and not others. The variety of training is key in creating a great fitness studio business. A good gym features specialized fitness instructors and knowledgeable coaches. Consider different styles of classes and group training for various abilities. Depending on your niche, you can run larger group fitness classes, small group training sessions, and offer individual coaching sessions to keep members motivated and hitting their goals. 

2. High-Quality Exercise Equipment 

All gym equipment should be clean, well-maintained, and in good working order. By creating a highly connected fitness experience and leveraging wearables and heart rate monitors you can simplify fitness. Whether you have cutting-edge rowing machines and treadmills or a yoga sanctuary with mats, blocks, and bolsters, all exercise equipment should help members exercise and meet their fitness goals. Standard gym equipment includes dumbbells, weight machines, kettlebells, squat racks, and cardio equipment. 

3. Thriving Community 

Human social connection is essential for health and happiness. Health clubs are an ideal place to satisfy both physical and social needs. Even though technology allows you to communicate with your members more effectively, gyms need to actively find ways to create thriving fitness communities. When you can build a sense of community and connection within your gym. The key to building a community is increasing member engagement as much as possible. Encourage member involvement, host social activities, and promote group exercise to help build a thriving fitness community. 

4. Well-Designed Space and Facility 

The space and standard of the facility are an integral part of a fitness business. The facility should be clean, well-maintained, and be large enough to allow for social distancing. Your facility should align with your brand and remain consistent. Consistency is essential for growing a loyal membership base. So, members can rely on you to recreate the same experience and environment whenever they visit you. How you design your gym will impact the atmosphere and how members feel when they work out. 

5. Member Amenities and Privileges 

Your member amenities and privileges can be a massive reason why members choose your gym. Certain gym features like a family guest pass, a juice bar, or even childcare services can set aside your facilities from the competition. Some gyms focus on creating social areas that encourage human connection and nurture their fitness community. It’s these elements that can help to drive membership sales and increase retention. Many fitness businesses offer different package levels that cater to various target customers.  

6. Digital Fitness Platform 

The COVID-19 crisis has accelerated digital fitness and the adoption of home fitness as an effective and convenient way to exercise. The fitness industry is hugely competitive. To stay ahead of your competition, a hybrid fitness business with a digital fitness platform is essential. Stream your classes and share on-demand workouts with your digital membership base. Not only can you offer your digital membership to existing gym members, but also extend your reach to the home fitness target market. Digital fitness isn’t going anywhere. You can continue to motivate members and drive value by delivering your services in the most convenient way possible. 

7. Personal Training Services 

Personal training services and programs can help members hit their goals and offer the type of motivation needed to keep going. Trainers offer several benefits for members such as teaching the correct form, how to perform exercises and holding members accountable. Many gyms have personal trainers on staff and offer packages for members. Personal trainers can help reduce the risk of injury as members know how to use equipment and perform exercises both correctly and safely. 

8. Steam, Sauna, and Spa Facilities 

Spa facilities like steam rooms, swimming pools, and saunas can be hugely attractive for some members. High-end amenities and boutique gym features can add to the atmosphere. If you have spa facilities, you can offer more membership packages and services, such as spa days, massages, and relaxation services. One brand that utilizes spa facilities to upgrade the overall experience is Equinox. Equinox fitness clubs and luxury gyms provide state-of-the-art facilities and special amenities and features. 

9. Cleanliness and Maintenance 

All areas of the facility and equipment should be cleaned and maintained regularly. Equipment should be cleaned and disinfected between use and all high touchpoints need to be considered. You need hand sanitation points, spray bottles to wipe down equipment, and fresh towels. A clean and safe environment is essential for following COVID-secure protocols and reassuring anxious members. Member education is a crucial part of keeping your facility clean. As the gym is a common environment for sweat and germs, you need to encourage regular hand washing, cleaning surfaces, and use of personal protective equipment where necessary. 

10. Overall Value 

Although price is a key point in the decision-making process for potential members, the overall value you bring is a crucial gym feature. Elements such as spotless facilities, friendly staff, knowledgeable trainers, and high-quality equipment all add to the overall value. When you continue to drive value to your members and make an impact in their life, people are willing to pay a more premium price. 

Mike Arce, the CEO and founder of Loud Rumor, talks about why you need to deliver more value right now. He shares his insights on how to provide value as your business goes online and key strategies to help your business grow.