PROFESSONAL EXPERIENCE
Independent Consultant - CHab Consulting LLC
Comprehensive CARF Accreditation Survey Preparation
Standards gap analysis
Mock surveys and leadership debriefing
Review of program & business function documentation; recommendations for improvement & alignment
Documentation & implementation creation
Sustainable tools creation for meeting standards efficiently
Review of outcomes and effectiveness of treatment/service data; recommendations for improvement
Application, QIP, and ACQR Assistance
Compliance Services
Policy, procedure and compliance development, review and ongoing maintenance, meeting state, federal, contractual, & CARF accreditation requirements
State licensure application preparation
Vice President, Policy, Procedure and Compliance – Easterseals NH’s Farnum Center
Oversaw implementation and on-going evaluation of Medical Detoxification, Residential Treatment, MAT Clinic, Intensive Outpatient, Partial Hospitalization, and Outpatient Substance Misuse Programs; telemarketing, business development, admissions/call center, lab, facilities
Developed policies and procedures for Farnum Center’s substance misuse services
Ensured compliance with state and federal regulations; contractual obligations, licensure
CARF preparation; 3-year accreditation
Oversaw medical staff; contracted with pharmacy, ensured licensure
Developed telemarketing program; ensured compliance, licensure, & insurance reimbursement
Lab start-up – opened; created/wrote policies & procedures; successful licensure; oversaw staff
Managed marketing department; developed strategy/plan; interdisciplinary team leadership including external stakeholders; website redesign
Led COVID-response; created policies & procedures; strategized post-COVID regulatory compliance
Easterseals’ company-wide Compliance Committee member
Assisted with budget creation and implementation
Part of team leading implementation of Sigmund EHR and Salesforce
Director of Marketing – Groton Wellness, Groton MA
Wrote/directed strategic marketing plans and SOP's across all divisions: Dentistry/Orthodontics, Integrative Medicine, Holistic Spa & Wellness Café
Increased Medical, Spa, Retail and Café sales 50% in three years
Transformed marketing efforts to a value-proposition strategy; focused on ROI
Redesigned web site for mobile SEO and customer-facing focus
Transitioned a mostly print strategy to online advertising campaigns, saving 15% & increasing engagement by 30%
Launched public relations campaign; spokesperson for company / community outreach
Managed private label herbal supplements from conception to market
Designed event management strategy resulting in a 90% increase in online bookings
EDUCATION
MBA – Marketing; Bentley University
BS – Business; Skidmore College
Inbound Marketing Certification - HubSpot
Email Marketing Certification - HubSpot
ADDITIONAL INFORMATION
APPLICATIONS
Sigmond EHR, Microsoft Office, WordPress, Constant Contact, Google for Business & Nonprofits, QuickBooks, Photoshop, Survey Monkey, Dropbox, HubSpot
