Our Story

Certified Chuggers™ was founded in secret by Actor and Pro-Wrestler Andre the Giant and All-American Hall of Fame Baseball Player Wade “Chicken Man” Boggs, in a basement bar during a heated poker match, where the loser had to create a company built upon the loser’s mythos. Both Andre the Giant and Wade Boggs were known for their heavy beer consumption, Andre at a record 156 beers and Boggs at a respectable 107. Consequently, as fate would have it, both had pocket aces. With no clear victor, they decided to go into business with each other, and Certified Chuggers™ was born.

However, things were not always “chugging along” at the company. Due to financial trouble, the business was off to a rocky start. But this didn’t stop the Giant or Chicken Man. Both men put their noodles together, and after a 24-hour brainstorming session, which resulted in the consumption of 243 beers, the men created the Chugger’s Code, also known as the Pounding Down Philosophies.

• Never say no to a drink, especially if it is free

• Always drink your beverages as quickly as you can, disregarding medical advice

• Whatever is said while drunk cannot be held against you, as you’re not in your right mind

• Alimony payments ought not be so high, and courts should favor men more in rulings

• Never give up. Never give in. Never Goon.

Both men went on many speaking campaigns to spread awareness about the importance of chugging and the cultural connections across all of human history. The founders would often throw week-long parties in a Gatsby-esque fashion to raise awareness and fundraise. They were so charismatic in their efforts that the founders were able to raise enough money to settle their personal debts and begin pouring more of their time and energy into Certified Churggers™. Unfortunately, difficult roads were ahead.

As the company expanded and began to delve into the sciences behind liquids and chugging, the Founders stopped seeing eye-to-eye. Andre wanted to research and develop more technologies to assist in the chugging of liquids, while Wade wanted to explore the medical field with liver and kidney transplants. Both went their own ways for a time, until the news got hold of Wade’s research. A bogus study by Harvard Medical revealed that chugging was bad for one’s health and could lead to multiple organ failure. A smear campaign was launched against Certified Churggers™, and national protests began to rise. 

The news headlines were filled with slanderous accusations against the founders, driving them both out of the spotlight and into the shadows. During this time, Andre the Giant’s father grew gravely ill and passed away. He left the USA to fly to Paris and be with his family. There, on January 27, 1993, a day after his father’s funeral, Andre the Giant passed away peacefully in his sleep at the ripe age of 46. Headlines were ripe with false allegations against the superstar, claiming that he had died of congestive heart failure due to a life of chugging, but we all know the truth: that our Gentle Giant passed away of a broken heart.

Wade Boggs was driven into a deep depression, grieved at this horrific news, and moved to sell the company. However, Boggs and Andre had placed a clause that anyone who wished to purchase the company must first beat a founder in a chug-off. For years, no one was able to accomplish this until Paul Anthony IV came along and bested Boggs in a 22-hour chug-off, in which 194 beers were consumed. Boggs signed over the business for a charitable sum and went on to advocate for cancer awareness, specifically cancers caused through dehydration and living a chugging, abstinent lifestyle.

With a new owner in charge, brazen with fresh ideas and vigor, Anthony IV got to work growing the business into the multi-national, billion-dollar industry that we are today. Certified Chuggers™ has appeared on the front page of every major magazine, has been front-stage on every major talk show, and continues to be in the news headlines. The company has never forgotten its humble beginnings and will always strive to live up to the Chugger’s Code.