BA (Hons) Event Management and Marketing
This programme is designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part. Students are given the academic and professional underpinnings required to work in this creative, vibrant and dynamic sector.
The pathway prepares students for Event Management in both a national and an international context by exploring theoretical and practical cases from both perspectives. It develops students' expertise and competencies through a variety of learning, teaching and assessment approaches. The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events. This rich combination of theory and practice enables students to address the challenges, problems and issues of this fast-paced industry.
PROGRAMME SPECIFICATION
PROGRAMME INFORMATION
STUDY PLANS
JANUARY 2024
AUGUST 2023
APRIL 2023
JANUARY 2023
AUGUST 2022
APRIL 2022
JANUARY 2022
AUGUST 2021
APRIL 2021
JANUARY 2021
Students with exemptions please consult your PO/HOP to get your study plan.
CAREER OPPORTUNITIES
Career opportunities for this subject may include:
Charity fundraiser
Marketing executive
Sales promotion account executive
Event organizer, planner, coordinator
Event Manager
Tourist/Fashion/Sport/Corporate event coordinator
Facilities manager