BA (Hons) ADVERTISING and DIGITAL Marketing

This programme is designed for students interested in a career in Advertising and Digital Marketing, where creativity, strategy, and technology converge. Students are equipped with the academic knowledge and professional skills needed to succeed in this fast-evolving and highly competitive industry.

The pathway prepares students for roles in both national and international advertising and digital marketing landscapes by exploring a range of theoretical concepts and real-world applications. It develops students’ expertise through a variety of innovative learning, teaching, and assessment methods. The curriculum includes practical modules where students can apply their skills in creating campaigns, managing digital content, and analysing marketing performance. This strong integration of theory and hands-on practice enables students to effectively tackle the challenges and opportunities of the digital marketing world.