標誌意涵
Logo Meaning
標誌意涵
Logo Meaning
設計者:厲詠佳 (經濟學系111級)
設計理念:
1. 箭頭符號(三重疊加)
• 方向與前進:三個由深到淺的藍色箭頭,象徵持續推動經濟與政策朝更明確的方向發展。箭頭的疊加意味著策略累積與政策推進的層次感。
• 數據與實證:不同顏色與透明度的交疊,猶如多維度資料的交叉分析,呼應中心「實證研究」的核心精神。
• 協作與連結:三支箭頭並行但略微錯位,象徵跨領域、跨部門的協作,將不同觀點整合成政策建議。
2. 藍色為主色調
• 信任與專業:藍色在視覺心理上與理性、穩定、誠信相連結,符合政策研究與學術單位的形象。
• 國際視野:深淺藍的變化也像全球地圖的海洋色調,隱喻國際經濟議題的廣度。
3. ESPEC 英文縮寫
• 簡潔大寫字體,強化辨識度,也讓學術與國際合作時更容易記憶。
• 粗體 “ESPEC” 與細體 “CCU” 形成層次,將組織名稱與隸屬機構(國立中正大學)視覺區隔。
4. 中正大學校徽
• 校徽位於右下方,象徵該中心的學術根基與母體機構支持。
• 校徽中間的「正」字,與政策的「正確性、正直性」概念相呼應。
5. 中英文並列名稱
• 確保國內外識別度,彰顯研究成果面向國際,也保有本土政策研究的根基。
整體寓意
這個 Logo 傳達了「以科學數據為基礎,結合跨領域專業,推動政策精準前行」的理念,同時展現了穩健專業的形象與國際化視野。(2025/8/15)
Design Concept:
1. Arrow Symbol (Triple Overlay)
• Direction and Progress: Three blue arrows, transitioning from dark to light, symbolize the continuous propulsion of economic and policy development toward a clearer trajectory. The layered arrows represent the accumulation of strategies and the progressive advancement of policies.
• Data and Evidence: The overlapping of varying colors and transparencies evokes the cross-analysis of multidimensional data, reflecting the center's core ethos of “evidence-based research.”
• Collaboration and Connection: The three arrows run parallel yet slightly offset, symbolizing cross-disciplinary and cross-departmental collaboration that integrates diverse perspectives into policy recommendations.
2. Blue as Primary Color
• Trust and Professionalism: Visually, blue evokes rationality, stability, and integrity—aligning with the image of a policy research and academic institution.
• Global Perspective: Shades of blue resemble ocean tones on world maps, metaphorically representing the breadth of international economic issues.
3. ESPEC Acronym
• Concise uppercase font enhances recognition and facilitates memorability in academic and international contexts.
• Bold “ESPEC” and light “CCU” create visual hierarchy, distinguishing the organization name from its parent institution (National Chung Cheng University).
4. National Chung Cheng University Emblem
• Positioned at the bottom right, the emblem symbolizes the center's academic foundation and institutional backing.
• The character “正” (Zheng) at the emblem's center resonates with the concepts of policy ‘correctness’ and “integrity.”
5. Dual-Language Naming
• Ensures recognition domestically and internationally, highlighting research outcomes with global reach while maintaining roots in local policy studies.
Overall Symbolism
This logo conveys the philosophy of “advancing precise policy through data-driven science and interdisciplinary expertise,” projecting a steadfastly professional image with global vision. (August 15, 2025)
© 2025 CCU ESPEC