本中心全名為「國立中正大學管理學院商管產學橋接中心」，簡稱「商橋中心」，旨在集管院人才資源替社會與企業服務，盡大學社會責任。此中心係2009年管理學院黃士銘院長與洪新原教授提出申請國家科學委員會人文處「商管產學橋接」研究計畫，而申請者依該計畫規定須成立院級「商管產學橋接研究中心」作為對應的窗口，2010年2月兩位申請者委付經濟系陳和全教授執行相關業務，並籌劃成立本中心，並於2010年10月31日於管院中庭正式舉行中心之成立大會，蒞臨之業界人士近百人。中心辦公室設立於管理學院312室，是一院級跨領域中心。後雖未獲國家科學委員會人文處經費補助，學校決議仍然推動此項業務，並以校務基金「扶植前瞻特色發展計畫」予以挹注經費扶植，約莫三年後，學校配合教育部「院跨領域特色計畫」，而改以此計劃挹注本中心，成為迄今所熟知的院五大跨領域特色計畫研究中心之一。2019年9月起，為加強免費企業諮詢服務，善盡大學社會責任，本中心由管理學院312室遷入新辦公室現址 (管理學院510室與511室)。

The full name of this center is the “Academia to Business Center, College of Management, National Chung Cheng University,” abbreviated as the “A2B Center.” Its mission is to pool the human resources of the College of Management to serve society and businesses, thereby fulfilling the university’s social responsibility. This Center originated in 2009 when Dean Shih-Ming Huang and Professor Hsin-Yuan Hong of the College of Management submitted an application to the Humanities Division of the National Science Council for the “Business-Industry-Academia Bridge” research project. According to the project requirements, the applicants were required to establish a college-level “Business-Industry-Academia Bridge Research Center” to serve as the corresponding liaison. In February 2010, the two applicants entrusted Professor Ho-Chyuan Chenof the Department of Economics with the task of carrying out related operatio ns and planning the establishment of the Center. The Center’s inaugural ceremony was formally held on October 31, 2010, in the atrium of the College of Management, attended by nearly 100 industry representatives. The Center’s office is located in Room 312 of the College of Management, and it functions as a college-level interdisciplinary center. Although the Center subsequently failed to secure funding from the Humanities Division of the National Science Council, the university resolved to continue advancing this initiative and provided financial support through the “Support for Forward-Looking and Distinctive Development Program” from the university’s operational fund. Approximately three years later, in alignment with the Ministry of Education’s “College-Level Interdisciplinary Distinctive Programs,” the university shifted funding to this program, making the Center one of the five college-level interdisciplinary distinctive research centers known today. Starting in September 2019, to enhance free business consulting services and fulfill the university’s social responsibility, the center relocated from Room 312 in the College of Management to its current office (Rooms 510 and 511 in the College of Management).

本中心成立之四大宗旨為：

1. 成立一個長期運作的企業諮詢中心，作為在地企業可以引為奧援的學界資源。

2. 將商管學者的研究能量轉化為具市場價值的商品或服務，提高產業競爭力。

3. 鼓勵商管學者參與產學合作計畫，橋接學界的研發能量與業界之實務需求。

4. 將產學合作效益進一步擴及至教學，培養管理學院學生學用合一的能力。

為達成本中心四項成立宗旨, 所擬定之六大策略主軸為：

1. 以商管領域為核心，整合工、理、文、社科、教育、法等跨領域的合作。

2. 擴大企業育成之基礎。

3. 配合政府政策，提供產業專家組成輔導團。

4. 以產業需求與企業議題引導產學合作。

5. 結合國內既有資源建立整合性橋接平台。

6. 廣邀實務界人士投入教學與特色活動，創新教學，並能對學生與在地產業發揮影響力。

The four primary objectives of this center are:

1. To establish a long-term business consulting center that serves as an academic resource for local businesses to draw upon.

2. To transform the research capabilities of business and management scholars into marketable products or services, thereby enhancing industrial competitiveness.

3. To encourage business and management scholars to participate in industry-academia collaboration projects, bridging the gap between academic R&D capabilities and the practical needs of the industry.

4. To extend the benefits of industry-academia collaboration to teaching, cultivating students in the School of Management’s ability to integrate theory with practice.

To achieve these four founding objectives, the Center has formulated the following six strategic pillars:

1. Centered on the field of business and management, integrate cross-disciplinary collaboration across engineering, natural sciences, humanities, social sciences, education, and law.

2. Expand the foundation for business incubation.

3. Align with government policies to provide advisory teams composed of industry experts.

4. Guide industry-academia collaboration based on industry needs and corporate issues.

5. Leverage existing domestic resources to establish an integrated bridging platform.

6. Invite professionals from the industry to participate in teaching and special events, innovate teaching methods, and exert a positive influence on students and local industries.

© 2026 CCU A2B