Design
Design
Developing cohesive visual identities through typography, color, and concept, translating ideas into brand languages that resonate and endure.
El Morocho is a premium alfajor factory located in Salta, Argentina. The brand connects Argentine tradition, passion for tango, and pride in Salta's heritage in every product, with the goal of bringing the authentic Argentine alfajor to the world as a symbol of identity and excellence.
As Social Media Manager and Content Creator, I developed El Morocho's visual identity for digital platforms. The design of the pieces aims to communicate the brand's values of premium quality, tradition, and artisanal character, maintaining visual coherence across organic content, paid campaigns, and promotional materials.