Analyzing consumers' preferences for Blockchain-based services

• Investigating behavioral/featural/sociological drivers of NFT buyers

• Exploring benefits and challenges of elders to adopt Metaverse for the use of healthcare

Analyzing consumers' preferences and behaviors in the field of energy and transportations

• Examining consumers' preferences for new products, services, or policies

• Conducting market simulations and suggesting policy/business implications

Investigating consumers' non-normative behavior

• Examining consumers' inconsistent behavior under showing different interfaces

• Designing the optimal user interface to help consumers' best choice

• Building mathematical models to predict consumers' non-normative behavior

Improving disease risk prediction models and patient evaluation methods in terms of statistical modeling approach

Sports analytics and prediction

Other topics are also open to be discussed

(2024/2-2024/4) 게임 IP의 경제적 효과 연구, Co-investigator, 한국게임산업협회

(2023/10-2023/12) 일반 기계산업 기업 생산성 분석 연구, Co-investigator, 한국기계연구원

(2022/09-2023/05) K-water 재생에너지 가치증진 방안 수립 용역, Co-investigator, 한국수자원공사.

(2022/07-2023/02) 행동변화 프로그램 도입을 위한 시장세분화 및 프로그램 설계, 운영방안 도출, Principal investigator, 에너지경제연구원.

(2019/01-2019/12) The impact of partial profile designs on the valuation of health states, Principal investigator, EuroQol research foundation.

(2016/12-2020/09) Comprehensive risk-return preference by individuals on retirement income investment, Co-investigator, Netspar (Network for Studies on Pension, Aging, and Retirement).