PROFESSOR

Professor

Education

Ph.D. in Economics, Seoul National University, 2016.

• Dissertation title: "Modeling Consumers' Information Search with Learning in the Pre-purchase Stage"

• Advisor: Prof. Jongsu Lee

B.S. in Aerospace Engineering, magna cum laude, KAIST, 2010.

Professional Careers

Assistant Professor (2021/09-Present)

• Inha University, Department of Industrial Engineering

Manager, market researcher (2021/03-2021/07)

• Nonghyup Bank, Department of Digital Marketing

Assistant Professor (2016/12-2020/09)

• Erasmus University Rotterdam, Erasmus School of Economics, Department of Business Economics, Marketing division

Research Methods

• Experimental Design

  • Bayesian discrete choice experimental design

  • Efficient and adaptive experimental design

  • Augmented discrete choice frameworks

  • Stated preference and conjoint analysis methods

• Choice and Behavioral Modeling

  • Mixed logit, latent class, and hybrid choice models

  • Static and dynamic discrete choice models

  • Behavioral and structural econometric modeling

  • Context-dependent and AI-mediated decision models

• Statistical and Computational Methods

  • Bayesian hierarchical modeling

  • Bayesian MCMC and simulation-based estimation

  • Nonparametric Bayesian estimation

  • Machine learning and deep learning approaches

  • Predictive analytics and behavioral forecasting

• Diffusion and Longitudinal Analysis

  • Innovation diffusion models

  • Time series and Panel data analysis

  • Technology adoption and usage trajectory modeling

Courses

• Spring

  • [Undergraduate] Probability and Statistics (확률 및 통계): 2022, 2023, 2024, 2025, 2026

  • [Undergraduate] Python Programming (파이썬 프로그래밍): 2022 

  • [Undergraduate] High-tech Market Research Methods (신기술시장분석): 2023, 2024, 2025, 2026

  • [Graduate] AI Introduction (인공지능개론): 2022, 2023, 2024, 2025, 2026

• Fall

  • [Undergraduate] C Programming Language (C언어): 2021, 2022, 2023, 2024, 2025 

  • [Graduate] Advanced Simulation (시뮬레이션특론): 2021, 2024

  • [Graduate] Quantitative Forecasting Method (정량적수요예측기법): 2023, 2025

  • [Graduate] High-Tech Marketing (하이테크마케팅): 2025