Good practices examples of succesful awareness campaigns
Good practices examples of succesful awareness campaigns
Care the Carer is a European initiative dedicated to improving mental health awareness and support for informal caregivers in Sweden, Greece, and Spain. Through desk research and the collection of good practices, the project explores the daily realities, emotional challenges, and training needs of caregivers who support family members and loved ones.
The project highlights effective national strategies and community-based campaigns that reduce stigma, strengthen mental health literacy, and build stronger support networks. By showcasing successful practices—from Sweden’s digital mental health tools to Greece’s NGO-driven support and Spain’s community programs—Care the Carer provides concrete recommendations for creating healthier, more sustainable caregiving environments.
Our goal is to empower caregivers, promote help-seeking behaviors, and inspire policymakers and organizations to implement inclusive, evidence-based mental health support across Europe.
You can download the guide here: Good Practices in Mental Health
Infographics Sweden
These infographics for families are the result of a collaborative process in which project partners worked together to research, design, and review accessible mental health information. Following online coordination meetings, topics were distributed according to partners’ expertise and interests, and research was conducted using reliable academic and institutional sources. Common design templates and guidelines ensured coherence, person-centred language, and a recovery-focused approach. Each infographic was created collaboratively, peer-reviewed internally, adapted based on feedback, and finalized in English before being translated into national languages, ensuring clarity, quality, and broad accessibility. You can doawnload it here in
English:
Swedish:
Greek:
Spanish:
This blended approach ensured accessibility, credibility, and strong alignment with adult education and Erasmus+ priorities.
The videos also reinforced and expanded key messages from the infographic series, ensuring coherence across project outputs.
Care the Carer youtube channel
A dedicated YouTube channel was created to host and disseminate at least 15 anti-stigma videos, developed collaboratively by project partners.
Key features of the videos:
Conversations with mental health experts, psychologists, psychiatrists, practitioners, and people with lived experience
An intersectional and person-centred approach to mental health
Strong focus on recovery, empowerment, and stigma reduction
Ethical formats including animations content where privacy was required
Subtitles available in all partner languages
European Mental Health Week
In May 2025, the CARE the CARER project brought partners, professionals, caregivers, and people with lived experience together in Athens and Aegina for a unique Mental Health Week focused on awareness, inclusion, and wellbeing.
Through study visits, expert talks, and creative workshops in art, music, movement, and theatre, participants explored holistic, person-centred approaches to mental health and caregiving. The week fostered learning, connection, and dialogue—highlighting the power of creativity, community, and shared experience in supporting mental health and fighting stigma. More details about the festival you can find reading the 3rd Edition of Arts and Mental Health Festival in Aegina Celebrates Connection and Creativity
The Care the Carer – Socio-emotional Guide for Families and Friends of People with Mental Health Issues is a European resource developed to highlight an often-overlooked reality: caregivers need care too. Created within the Care the Carer (CTC) project, the guide brings together real-life testimonies and professional insights from families, caregivers, and mental health experts across Europe
Through 16 case studies from Spain, Sweden, and Greece, the guide explores caregiver burnout, emotional strain, stigma, and social isolation, while also showcasing practical coping strategies and pathways to support. Its aim is to raise awareness, reduce stigma, and empower caregivers by recognizing their vital role in mental health care and promoting more inclusive, supportive communities.