Ensure the company is seen in a positive light
Improve group's reputation
Help the company grow their image
Advertising
Interacting with target audience through mediums like the internet and social media
Ability to keep up with the trends
Able to work in a fast-paced, changing environment
Analytical skills
Social Media for public relations, advertising, and building hype
Spreadsheet program to manage budgets
Editing software
Degree in marketing, communication, or game-related subject
Some colleges that offer said degrees:
University of Texas at Dallas
University of North Texas
Expanding industry in not just Esports
Increase in demand for marketing professionals
$47,500 annual salary
Big growing market for opportunities
Able to earn alot of money from sponsorships and branding
Some positions does not require game knowledge
Have to always keep up with trends
Keep up with games and updates
Need to learn Esports culture
Suncho, Seth. “20+ Esports Job Roles to Consider after Finishing Your Gaming Career.” ESports Lane, 17 May 2021, https://esportslane.com/esports-job-profiles-non-gaming/#PRMarketing_Executive.
“Gaming & Esports Marketing Specialist at Damage Esports.” GameJobs.co, https://gamejobs.co/Gaming-Esports-Marketing-Specialist-at-Damage-Esports.
Coury, Mathieu. “Adding Esports to Your Marketing: Pros and Cons.” LinkedIn, 8 Mar. 2018, https://www.linkedin.com/pulse/adding-esports-your-marketing-pros-cons-mathieu-coury/.
ScreenSkills. “Marketing Executive in the Games Industry.” ScreenSkills, https://www.screenskills.com/job-profiles/browse/games/production/marketing-executive-games/.
“Naveen Jindal School of Management.” Marketing (BS) - UT Dallas 2021 Undergraduate Catalog - The University of Texas at Dallas, https://catalog.utdallas.edu/2021/undergraduate/programs/jsom/marketing.
“UNT at Frisco.” Marketing (B.B.A.) | UNT at Frisco, https://frisco.unt.edu/programs/bba-marketing.