Element F: CONSIDERATION OF DESIGN VIABILITY

DUE 3/8

Reflective Questions:

• How do I/we show evidence that the proposed design has merit beyond the classroom or lab as a real solution?

Our group can show that our product could be a real world solution based on the squirrels' heat tolerance and physical reaction to the capsaicin compound. Essentially we're validating the effectiveness of the capsaicin mixture.

Normal birdseed: https://streamable.com/ycr4m3

Hot pepper bird seed (Capsaicin): https://streamable.com/eqx0dy

• How can I/we show evidence that the design could realistically get into the hands of the people the design is trying to help in a sustainable way?

• What evidence would I/we have to offer to honestly ask a family to invest their life savings in this idea?

Include:

• Market analysis – who are your competitors? How much do current solutions cost? How much will consumers pay? How does your product fit in?

• Detail the important aspects of your team’s marketplace study. How can you be reasonably certain that if you solve the problem, a need and/or demand for the solution will exists? Who will buy your product? Why will they bother to try it?

• How will your product be manufactured and distributed? Is this reasonable?

• Citations