FRACTIONAL PRODUCT LEADER

For edtech companies that are not yet large enough to justify a full-time product leader and for larger companies in transition, I provide product leadership to guide your product team(s) on a monthly retainer. After a brief product discovery period, I will create or update your product strategy and ensure the product team is aligned to the vision with clear objectives to guide their work, and coaching to keep them on track.

PROJECT-BASED SERVICES

GTM STRATEGY & LAUNCH PLAN

For edtech companies that have overall product leadership, but need education market expertise to plan their product launch, I will help you craft a GTM Strategy and Launch Plan. Your completed strategy & plan may include:

• Content plan with outreach and communication channels by target audience

• Running a pilot or beta program for user feedback

• Implementation team and sales enablement plans

• Target events, associations, and/or partnerships

• Target customer, user acquisition & other engagement metrics

• A schedule covering all of the above activities

• Budget and staffing requirements to execute the plan according to schedule

PRODUCT INTEGRATION STRATEGY

If you are going to get successful adoptions in education, you will need to optimize your user experience for rostering and access that adheres to strict data privacy, security, and accessibility standards. Returning data into the system of record and avoiding data silos is also becoming a very important feature for educational organizations. Reacting to requests as they come up can be costly, and become a barrier to introducing new technology solutions.

I can provide you with an overview of the integration landscape and educational privacy, security, and accessibility standards that you need to be aware of and help you craft an integration strategy that is appropriate and defensible for your target user base. Together, we can:

• Evaluate your user access and journey, starting outside your product(s)

• Dig into your customer needs and painpoints related to integrations

• Consider relevant laws and policy trends

• Create or update policies related to privacy, security, accessibility, interoperability, and AI for customers

• Capture your current state technology ecosystem, including integrations & data flows

• Create a vision and define the strategy for your future state, with initial plans to move in that direction

• Budget and staffing requirements to execute the plans according to schedule

EDUCATIONAL ORGANIZATION TECHNOLOGY STRATEGY

As an educational organization that increasingly relies on technology in all aspects of your operations, instruction, and learning practices, it can be impossible to keep up and optimize applications for use.

As an edtech vetern, I can help you rationalize your current technology solutions, set procurement policies, and create a strategy that gives your organization guardrails for future initiatives and helps you make decisions today about what to keep and what to consolidate.

• Capture the day-to-day technology interaction journey for your major user groups (admins, curriculum leaders, counselors, educators, students, parents, etc)

• Dig into your user needs and painpoints

• Consider relevant laws and policy trends

• Create or update policies related to privacy, security, accessibility, interoperability, and AI for procurement & internal use

• Capture your current state technology ecosystem, including integrations & data flows

• Create a vision and define the strategy for your future state, with initial plans to move in that direction

• Budget and staffing requirements to execute the plans according to schedule

EXPERTISE BY THE HOUR

If you aren’t ready to commit to a project from a budget or time perspective, but you still want to pick my brain, I will book time with you or your team for an hour or two at a premium rate. You set the agenda and ask the questions and I will share as much as I am allowed.