Agile development practices encourage iterative development and continuous learning, but that doesn’t mean you skip planning. Without a clearly defined vision and strategy, your efforts can shift aimlessly at every new data point.
Bringing an ed tech product to market is hard. New product adoptions are subject to many localized factors such as specific state requirements, funding challenges, and diverse IT and procurement policies. Traditional technology go-to-market (GTM) strategies may not yield the expected results. Having an ally with 23 years experience in EdTech can make all the difference in the success of your product.
New educational technology is surfacing every day with the promise of improving student outcomes and you need to make the best decisions you can for your student population. Technology must operate within the complex digital ecosystem of the SIS, LMS, and 100s of other products already in use. Understanding your full ecosystem can help you make better informed decisions and set policies to achieve desired results, while continuing to foster innovation.
To maximize adoption and use, it is important to understand how products will work with a given student information system (SIS), learning management system (LMS), and possibly also their human resource management system (HRMS). It is also increasingly important to understand the data interoperability requirements and ensure all integrations are done securely with minimal data being exchanged. Rather than react to requests, I can help you build a proactive strategy to achieve product growth and adoption. Leverage my experience with these platforms and middleware solutions like Clever and Classlink to develop the most effective integration strategy for your organization.
Launching your ed tech product can be daunting. How do you get schools and districts to adopt your product? What's the best way to break through the noise with so many products on the market? Looking at your target users, their buyers, and your product solution, I can help you navigate the options to develop a go-to-market launch approach for your business.
With 14 years experience hiring and coaching teams in both large and small organizations, I can help you communicate the vision and strategy with clarity to keep your teams aligned to the growth of your organization and provide just enough structure to help teams move faster to achieve their goals.