KRYSS X 16 Days of Activism is an annual KRYSS Network social media campaign held in conjunction with the international 16 Days of Activism against Gender-Based Violence campaign.
As part of the organisation's efforts to shape public discourse for gender equality and non-discrimination, KRYSS X 16 Days of Activism features stories of the women in Malaysia who are frequently formidable in silence but lack the platform and opportunity to be heard. It aims to serve as a reminder to everyone that we are all diverse but equally deserving of dignity and human rights through the power of storytelling.
Illustrations by Delia Razak (2020)
In this social media campaign, we were responsible for developing the key messages, curating and creating content as well as planning and managing the overall strategy.
We worked with several illustrators to help us develop the visuals and illustrations we intended.
Check out some of the highlights of the campaign over the years:
Illustrations by Sunita Soh
Illustrations by Elena May
Illustrations by Maya Schmidt
Video done in collaboration with Kource
Since its inception, the KRYSS X 16 Days of Activism social media campaign has been widely received for its inspiring and resilient messaging.
The campaign posts consistently receive high engagement across the organisation's social media platforms, with audiences actively resharing, bookmarking, retweeting and commenting.
Additionally, numerous individuals have reached out to the organisation to inquire about ways to support the women and causes featured in the campaign. It has become the organisation's flagship campaign, eagerly anticipated by the public every November-December.
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If you'd like to learn more about us and explore additional samples of our work, we're more than happy to provide further details, including our CVs.
Instagram: @canainckt