Called It!

Market Opportunity:

Called It! Sits at the Intersection

Called It! sits at the intersection of four powerful markets: sports betting, fantasy sports, gamification, and the growing demand for healthier alternatives. Each market provides evidence of an existing consumer behaviour that Called It! can build upon. Sports betting demonstrates the enormous demand for sports prediction, fantasy sports shows that fans will compete based on knowledge and skill, gamification demonstrates the power of points, rankings, and rewards to drive engagement, and the growth of healthier alternatives shows that consumers are increasingly open to different ways of participating in familiar experiences. When analyzing the opportunity for Called It!, it is important to consider all four markets because the venture is not competing within just one of them—it brings elements of each together to create a new category of responsible, social, and skill-based sports prediction.

Fantasy Sports Market

The fantasy sports market provides a strong indication of the opportunity. Grand View Research estimates that the global fantasy sports market was worth $24.9 billion in 2024 and is projected to reach $56.4 billion by 2030, growing at 15.2% annually (Grand View Research, 2025). Fantasy sports demonstrate that fans are willing to spend significant amounts of time competing, analyzing statistics, making decisions, tracking performance, and proving their knowledge. Called It! takes a related but distinct approach by focusing on game predictions, with users building a track record of their calls rather than managing fantasy rosters.

This is where Called It!'s Sports IQ becomes a major differentiator. Fans don't just make predictions—they build a measurable history of their decisions. Called It! tracks their calls, winning percentage, performance across leagues, and overall Sports IQ, while leaderboards allow users to see how they compare with friends and other sports fans. The motivation is no longer simply, “Did I win money?” It becomes, “How good am I actually at predicting sports?” That creates an ongoing reason to return, improve, compete, and prove your knowledge.

Following graph from Grand View Research 2025

Gamification Market

Gamification represents another significant opportunity. The global gamification market is experiencing strong growth as organizations increasingly use game mechanics such as points, badges, rankings, challenges, and rewards to increase engagement and motivation (Grand View Research, 2025). These mechanics are already being applied across industries including education, healthcare, retail, and consumer experiences. Called It! brings these mechanics together in a sports environment where fans already have a strong emotional connection.

Following graph from Grand View Research 2025

Healthier Alternatives Market

There is also a broader consumer shift toward healthier alternatives. The global non-alcoholic beverage market was valued at approximately $1.39 trillion in 2025 and is projected to reach $2.55 trillion by 2033, growing at an 8.0% CAGR (Grand View Research, 2025). Grand View Research identifies increasing health consciousness and consumer demand for alternatives as important drivers of this growth. While Called It! is obviously not a beverage company, the underlying consumer trend is relevant: people are increasingly willing to choose alternatives that preserve the social and enjoyable parts of an experience while removing an unwanted risk.

Called It! applies this same idea to sports. We don't need to remove the excitement of prediction—we can remove the financial risk. Fans can still argue about games, make their calls, compete with friends, climb leaderboards, build their Sports IQ, and experience the satisfaction of being right. The difference is that the reward is knowledge, status, competition, and social recognition rather than money.

Following graph from Grand View Research 2025

Sports Betting Market

Called It! enters a massive and growing sports entertainment ecosystem. The global sports betting market was valued at $111.2 billion in 2025 and is projected to reach $236.0 billion by 2033, representing a 9.7% CAGR (Grand View Research, 2026). Online gambling is also expanding rapidly, demonstrating the enormous size of the audience already interested in sports prediction, odds, competition, and real-time decision-making. Called It! is not trying to create interest in sports prediction—it is creating a new way for an already massive audience to experience it without financial risk.

The opportunity is therefore larger than simply creating another sports app. Called It! sits at the intersection of sports entertainment, fantasy-style competition, gamification, social engagement, and preventative education. The sports betting market demonstrates the size of the existing audience; fantasy sports demonstrates the demand for skill-based competition; gamification demonstrates the power of points, rankings, and rewards to drive engagement; and the growth of healthier alternatives demonstrates that consumers are increasingly open to changing how they participate in familiar experiences (Grand View Research, 2025, 2026).

Following graph from Grand View Research 2025

The Competitive Advantage

Our research has identified one existing platform, All Chalk, that uses a points-based system for sports prediction. While All Chalk demonstrates that there is already demand for this type of experience, Called It! is designed to take the concept much further. All Chalk currently focuses primarily on NFL predictions, posting an average of approximately six games per week, while Called It! is designed to cover all major sports leagues and all games, creating a much broader and more consistent prediction experience.

One of the biggest differences is the point system. All Chalk treats every prediction equally—a one-point prediction is worth the same whether a user selects a heavy favourite or a significant underdog. Called It! takes a fundamentally different approach by connecting point values directly to real-world odds. This forces users to consider difficulty, risk, and reward, making each prediction a strategic decision rather than simply a right-or-wrong answer. Called It! also goes beyond simply awarding points. Our Elo-style Sports IQ creates an ongoing measurement of prediction ability, allowing users to build a reputation based on their performance over time. Combined with the Global Leaderboard and community features, Called It! transforms individual predictions into an ongoing competition to determine who really knows sports.

The following chart was created by Open AI, ChatGPT

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