Campaign Advertisements and Strategy

Key Question: How can campaign strategy and advertisements help candidates get elected?

Table of Contents

2020 Campaign Strategies

Campaign Advertisement Analysis

Video Clip: What Makes a Good Campaign Ad? (10/25/2018- 4:54)


Video Clip: Campaign Advertisements on Facebook (4/10/2018- 2:06)

Bell Ringer: Opposition Research (2 Clips)

Historical Campaign Ads

This lesson looks at what factors make good campaign advertisements using historical examples.

Video Clip: Modern vs Historical Ads (5:23)

Darrell West talked about the evolution of political advertising from the first ads for Dwight Eisenhower in 1952 to the fast-moving Internet ads of modern presidential campaigns.

Culminating Assessment:

  • Which kinds of campaign ads are most effective, and why?
  • Why do some ads tell a personal story instead of address campaign issues?
  • How trustworthy are attack ads in your opinion?
  • Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?