Embedded Files
Key Question: How can campaign strategy and advertisements help candidates get elected?
Table of Contents
2020 Battleground States
2020 Battleground States
Video Clip: Arizona (3:49)
Video Clip: Florida (6:19)
Video Clip: Michigan (3:07)
Video Clip: New Hampshire (6:19)
Video Clip: Nevada (6:19)
Video Clip: North Carolina (3:00)
2020 Campaign Strategies
2020 Campaign Strategies
Lesson Plan: How will COVID-19 Impact Campaign Strategies? (3 Clips)
This lesson has students view videos clips of campaign advisers and party officials discussing how their campaigns are adjusting their strategies in response to public health concerns. Students will use these video clips to explain traditional campaign strategies, current challenges and how campaigns are adapting these strategies for the 2020 election. From this, students will develop a list of best practices for campaigns to use.
Video Clip: Electoral College Strategies during the 2020 Election (10/20/2020- 3:59)
Video Clip: DNC Chair Tom Perez on Changing Strategies after the Coronavirus Outbreak (4/13/2020- 4:20)
Video Clip: RNC Chair Ronna McDaniel on Adjusting Campaign Strategies after the Coronavirus Outbreak (4/22/2020- 3:48)
Video Clip: Campaign 2020- President Trump and Democratic Primary Messaging (3/19/2019-5:33)
Video Clip: President Trump 2020 Campaign Advertising Strategies (4/26/2019- 1:58)
Video Clip: Strategies for Democratic Presidential Candidates in 2020 (7/2/2019- 2:01)
Campaign Advertisement Analysis
Campaign Advertisement Analysis
Video Clip: What Makes a Good Campaign Ad? (10/25/2018- 4:54)
Bell Ringer: Attack Ads in Presidential Campaigns (7:48)
Video Clip: Campaign Advertisements on Facebook (4/10/2018- 2:06)
Bell Ringer: Analyzing Political Advertisements (3:09)
Bell Ringer: Types of Political Campaign Ads (5:15)
Bell Ringer: Opposition Research (2 Clips)
Video Clip: Joe Biden 2020 Pandemic Response Campaign Ad (1:00)
Video Clip: Donald Trump 2020 Defunding Police Campaign Ad (:47)
Video Clip: Analyzing President Trump's Primary Campaign Ad (4:16)
Video Clip: Analyzing Democratic Presidential Primary Campaign Ads (4:44)
Historical Campaign Ads
Historical Campaign Ads
Lesson Plan: Evaluating Historical Presidential Campaign Ads (15 Clips)
This lesson looks at what factors make good campaign advertisements using historical examples.
Lesson Plan: Choice Board - How Effective Are Presidential Campaign Ads? (Multiple Options)
In this lesson, students will use a choice board to view videos of historical presidential campaign advertisements and analyze the features found within each to determine the overall effectiveness.
Video Clip: 2016 Donald Trump Presidential Campaign Ad (:30)
Video Clip: 2016 Hillary Clinton Campaign Ad (:59)
Video Clip: 2008 John McCain Campaign Advertisement (:27)
Video Clip: 2008 Barack Obama Campaign Ad (1:00)
Video Clip: 2004 George W. Bush Campaign Advertisement (:30)
Video Clip: 2000 Al Gore Presidential Campaign Ad (1:01)
Video Clip: 2000 George W Bush Campaign Ad
Video Clip: 1992 Bill Clinton Presidential Campaign Ad (1:12)
Video Clip: 1984 Ronald Reagan Presidential Campaign Ad (1:12)
Video Clip: 1976 Jimmy Carter Presidential Campaign Ad (:45)
Video Clip: 1964 Lyndon Johnson "Daisy" Campaign Ad (1:48)
Video Clip: 1960 Richard Nixon Presidential Campaign Ad (:58)
Video Clip: 1952 Dwight Eisenhower Presidential Campaign (1:10)
Bell Ringer: 1912 Early Political Ads (2:23)
Culminating Assessment:
Which kinds of campaign ads are most effective, and why?
Why do some ads tell a personal story instead of address campaign issues?
How trustworthy are attack ads in your opinion?
Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?
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