Campaign Advertisements and Strategy
Key Question: How can campaign strategy and advertisements help candidates get elected?
Table of Contents
2020 Campaign Strategies
Campaign Advertisement Analysis
Historical Campaign Ads
This lesson looks at what factors make good campaign advertisements using historical examples.
Darrell West talked about the evolution of political advertising from the first ads for Dwight Eisenhower in 1952 to the fast-moving Internet ads of modern presidential campaigns.
- Which kinds of campaign ads are most effective, and why?
- Why do some ads tell a personal story instead of address campaign issues?
- How trustworthy are attack ads in your opinion?
- Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?