The Speakers

Elena Andreou

Elena Andreou (B.A. Marketing, M.Sc. Social Information Systems, PhD Candidate) is a pioneer in digital marketing and an SEO specialist. She holds an M.Sc. in Social Information Systems, specializing in DATA Science, including programming and A.I. She also holds a B.A. in Marketing with a Management specialization. Currently, her doctoral studies focus on gender stereotypes and personal branding.

As the founder of Go Digital Cyprus Conference, Elena helps businesses navigate the digital world, acting as a business compass for sustainable growth. With almost 20 years of experience, she is a certified HRDA trainer and an expert in creating lasting value through transformative digital strategies, impacting industries in Cyprus and beyond.

Elena’s research focuses on AI and algorithms. Her work explores how these technologies can revolutionize industries, enhancing digital marketing efforts and shaping business landscapes across Cyprus and internationally.

Abstract:

A well-crafted personal brand serves as a vehicle for influence, advocacy, and credibility. However, in the digital landscape, visibility is shaped by complex algorithms (A.I) that assess and rank content based on authority. Understanding how these algorithms work is crucial in ensuring that socially impactful messages reach the right audience.

This session will explore how digital assets, such as social media presence, SEO, and content strategy, play a critical role in ensuring that mission-driven initiatives gain traction. By leveraging AI-driven platforms and algorithmic ranking factors, individuals and organizations can enhance their online presence, foster cross-sector collaborations, and drive action toward global sustainability goals.

Arch. Aseel Honein

Aseel Honein is a Lebanese architect, entrepreneur, and advocate for women’s economic empowerment and workplace gender equity. She is the founder of Indigo Kousba, a creative retreat and guesthouse in North Lebanon that fosters eco-tourism and sustainable development. Aseel is also the creator of Architecture in a Box, an award-winning learning and development (L&D) startup that provides educational kits and curricula, making learning hands-on and engaging for children in math, science, language, and culture.

Her innovative work has earned her several prestigious recognitions, including the Creative Cup Winner, Rising Star Award, and Women Leadership Award by Deloitte.

Abstract:

In every crisis, there is an opportunity to innovate, transform, and grow. Drawing from my personal and professional journey, I will share how challenges—whether personal struggles or business setbacks—became stepping stones for success. This talk will explore how resilience, creativity, and strategic thinking can turn obstacles into breakthroughs. It’s not just about surviving tough times; it’s about using them to build something even greater. This speech is for every woman who wants to not only navigate uncertainty but also emerge stronger, bolder, and more impactful.

Dr. Graziella Hobeika

Graziella Hobeika is the Managing Partner at HBK Audit Advisory, a Lebanese CPA, and a board member of the Lebanese Association of Certified Public Accountants (LACPA). With extensive expertise in auditing, financial consulting, and tax advisory, she helps businesses navigate complex tax regulations and provides strategic financial advisory services.

She holds a Master’s degree in Finance from USJ and a PhD from Paris 10 University, bringing a strong academic foundation to her professional practice. Throughout her career, Graziella has been dedicated to assisting companies in optimizing their financial performance, ensuring compliance, and enhancing the overall efficiency of their financial operations.

Abstract
Starting a business requires an understanding of both financial and fiscal obligations to ensure compliance and long-term sustainability. This talk will provide aspiring entrepreneurs and business owners with essential insights into Lebanon’s tax system, regulatory requirements, and financial management principles. Key topics will include business registration procedures, VAT and income tax obligations as well as social security contributions. Attendees will gain practical knowledge on avoiding common fiscal pitfalls, and ensuring compliance with evolving regulations.

Dr. Sarah Sidani

Dr. Sarah Sidani is an Assistant Professor and the Coordinator of the Entrepreneurship Center at the Arab Open University in Beirut. She holds a PhD in Management from the Lebanese University, with a focus on women's entrepreneurship. Dr. Sidani served for 14 years as a Trade Specialist and Financial Analyst in the Trade Remedies Unit at the Ministry of Economy and Trade in Lebanon. She served as the Gender Focal Point for the National Commission for Lebanese Women, promoting gender equality policies

Abstract:

In today's digital age, cybersecurity is no longer a luxury but a necessity, especially for women in business. As female entrepreneurs increasingly rely on digital platforms to operate and expand their ventures, they face unique cybersecurity threats, including online harassment, data breaches, and financial fraud. This speech will highlight the critical cybersecurity challenges that women in business encounter, offer practical strategies to safeguard their digital presence, and emphasize the importance of fostering a secure and inclusive cyber environment.

Organizers' Representatives

Carole Hobeika

Carole Hobeika holds a Master of Science in Management Organization from the University of Quebec at Chicoutimi (UQAC) and brings over 30 years of executive experience in global and international companies. She has a strong background in business development, with a focus on project management, strategic planning, capacity building, women and youth empowerment, education, and management consultancy.

As the Founder and President of VVIP Women in Power, Carole champions women’s advancement through the Keep Developing Learning Program and has established a thriving network for businesswomen.

Since 2016, she has also served as CEO of Bilma.K Services, leading a learning center dedicated to fostering students' academic success and personal growth.

Abstract:

As artificial intelligence reshapes industries and the way we learn, women have a unique opportunity to harness its power for smarter decision-making, innovation, and growth. This session explores how AI can be leveraged to enhance professional development, optimize business strategies, and create new pathways for success. From practical applications to ethical considerations, we’ll dive into the tools and knowledge needed to navigate the AI-driven future with confidence. Join us to discover how women can take the lead in mastering AI for smarter learning, career advancement, and entrepreneurial success.

Carmen Zogheib

Carmen Antoine Zogheib is a distinguished leader in telecommunications and media, with over 30 years of experience driving innovation in the Middle East.

In 1988, she founded C.A.R.M.E.N. (Communications, Assistance, Radio, Maritime, Expertises, Navigation), leading the company in delivering advanced solutions in wireless, satellite, and cellular communications through partnerships with global brands.

From 2010 to 2011, Ms. Zogheib served as CEO of the CICC Call Center, managing operations and securing an agreement with the Ministry of Telecommunications to operate a customer service center, enhancing client engagement.

Between 2006 and 2009, she produced and directed television documentaries, showcasing her expertise in media production and strategic communication.

In 2014, Ms. Zogheib established the Federation of Business and Professional Women, promoting initiatives to empower women in business and society. She also contributed to the Arab Businesswomen Council, serving on the administrative board from 2014 to 2018 and as financial secretary since 2018, supporting regional strategies for female entrepreneurship.

Abstract

I will try to summarize in few minutes the power of networking between human, whatever they may be, and this is what distinguishes our Federation, based on our slogan "With us you benefit and are benefited.."

During the Federation journey since 2014, we have networked and partnered with many countries, Arab and European, we exchanged our experiences, and we were able to export the product of Lebanese women abroad and give them a material and moral opportunity.

Another important experience we are going through today, due to the networking with municipalities, for example, thanks to the mayor of Byblos who allowed us to use a tourist place in the city center, which we named "Mamar", opened last September, it is an Authentic Lebanese concept stop, where locals can showcase their work and visitors can appreciate them. The exhibitors here are among the first participants in this place. Mamar will open spaces for marketing, and will support women (and men), through projects organized for them by BPW. I wanted to share our experience with you, to see the importance and power of networking, which strengthens business, and opens global horizons. Our networking today with SMART and VVIP is the best evidence that : There is strength in Unity.

Randa Yassir

Randa Yassir, a passionate strategist and experienced international expert with over 25 years of dedicated service in advancing peace-building, gender equity, human rights, business development, educational systems and democratic principles. Her expertise spans a diverse range of fields, including strategic planning, human development, national policies, quality control(MEAL), media, communication, and advocacy. She has a unique perspective and a deep understanding of the challenges and opportunities facing individuals, Businesses, CSOs and communities worldwide.

Ms. Yassir has consistently demonstrated a commitment to empowering women and youth. Working with governmental and non-governmental organizations in more than 12+ countries to accelerate their impact by enhancing their institutional capacity and advancing their strategies, proposals and reports.

Ms. Yassir served the Lebanese Minister of State for Women Affairs, UN agencies, EU and Worldbank. She leveraged through internal policies and procedures to strategically challenge gender stereotypes and promote a more equitable and inclusive society.

She founded a Tri-organization SMART. As its director, she spearheaded numerous projects with her innovative approach she had a significant and lasting impact on the lives of countless individuals across Lebanon and the broader MENA region.

Abstract:

Strategic coaching empowers individuals, business and social entrepreneurs to achieve sustainable success by focusing on four key elements. This approach has become increasingly recognized within the coaching programs for SMART due to its tangible impact. I will explore in my speech, the crucial role of strategic coaching in supporting entrepreneurs as they interact with various stakeholders, including investors, customers/beneficiaries, team members, partners, communities, and policymakers. Without strategic guidance, entrepreneurs may struggle to define their vision, goals, and strategies. I will tell you why I am committed to adhering to ICF core competencies and ethical guidelines, while ensuring high-quality and effective coaching services.

Complementary Speakers

Leadership and Innovative Transformation

Lama Sinno

I am a holder of BE degree in Electrical Engineering from AUB and an MBA from LAU. I am a CEDR Accredited Mediator and Panel Mediator in the Chamber of Commerce Industry, and Agriculture of Beirut and Mount Lebanon. I am also a CEDR Accredited Master Trainer. I am currently the Contracts Manager for Al Saad General Contracting- Marine Division and also a freelance Contracts and Claims Management Consultant. I am a wife, mother to two amazing teenagers, and a breast cancer survivor.

Abstract:

In a world marked by challenges, where the only constant is change, leadership and agility have become the cornerstones of not only success, but also survival. While the world has relatively reached a consensus as to the importance of the woman’s role in society and her equality with man, we still don’t realize, and certainly don’t capitalize, on her innate gift for leadership and her natural agility and fluidity. The world is learning to accept the woman in leadership roles, but still fails to understand her potential in driving change, not only adopting it. Our purpose today in this exceptional event is not only to discuss our present role in the “working world”, but rather awaken to our full potential and plan, from now, the role we want (and should) play in the coming future.

Randa Badr

Randa is the co-founder of MWK a local NGO active in development, advocacy , and leadership in Lebanon and the region.

Acting as the outreach manager in Lebanon to Grow UAE a lead consultancy and training institute.

Abstract:

Women have proven , throughout the various crisis our countries have been going through , that they are truly qualified to lead and hold leadership positions in various sectors.

The Arab women in general and specifically the Lebanese have played an important role in their societies and have their communities look up to them for their hard work and resilient souls. Multi tasking and hard working women have proven not to give up nor stop working hard regardless of the obstacles they face for they have learned by experience how to value themselves and their contributions.

Rula Helou

Journalist, Poet, Human & People with Special Needs Rights Activist & Advocate.

My name is Rula F. Helou. I am a journalist, poet, disability advocate, dreamer and achiever, with unstoppable drive to make the lives of people with disabilities better in their communities.

The car accident I had at the age of 3, kept me on a wheelchair due to paraplegia, but it didn’t stop me from pursuing my university studies. Despite the daily physical challenges to reach my classes at the higher floors, and the social barriers in my country, I was determined to progress and achieve a degree in literature, and explore my huge potentials everywhere I land.

Abstract:

Integration of people with disabilities in the business sector. Because women with disabilities are an integral part of society, we are working today to build their capabilities in society, especially in the field of work. Today they are active in several fields and have survived to say to society, “I exist and I can be like other women.” We cannot build a good and cooperative society against this category of women, even though society places many barriers. We cannot remove obstacles unless we work together for that. I have a good example about a nice lady her name is Afaf Merhem she is dwarf she studied graphic design in the university and worked in many companies but she faces many obstacles like bullying and discrimination then she decided to own a shop.

Dr. Dima Mnayer

Dima Mnayer, is an Assistant Professor. She received her Ph.D in 2014 in Food Chemistry from

Avignon University in France. She earned a postgraduate diploma (DEA) in 2004 from the

“Agence Universitaire de la Francophonie” in Food Quality control and Management and her

Diploma in Agricultural Engineering in 2003 from Saint Joseph University, Lebanon. She is a

professional member of the Lebanese Order of Engineers. She spent four-years (2003-2007)

working as a program assistant with Italian NGOs in Rural Development Programs. In 2007, she

moved into the academic sector where she started teaching at several universities. Since 2015, she served as a reviewer for different scientific journals. She has 11 Scopus peer-reviewed papers and 2 conference proceedings. She attended many international trainings abroad, in France, Spain, China and Jordan. According to Scientific Index 2024, Dr. Mnayer ranked one of

top 1000 scientists in Lebanon. She has many certifications of achievements such Lead auditor

training course in food safety, flipped classroom in addition to entrepreneurships training

programs. Along with her teaching career, she is collaborating with Food Industries on

developing novel food, benefiting from grants for supporting her research. Since 2024, She has

her startup business company names Daily Dough specialized in Gluten-Free products

(Breads, wraps)

Abstract:

Switching from an academic mentality to a business mindset has been a significant and enjoyable challenging part of my entrepreneurial experience, with more opportunity to bring innovative ideas to life. The process of turning a concept into a tangible product or service that can positively impact people lives is both exciting and rewarding.

Another aspect I appreciate is the autonomy, freedom, and control over my work. As an

entrepreneur, I can set my own goals, make strategic decisions, and steer the business in a direction that aligns with my vision and values. This level of ownership and responsibility is empowering and motivating.

Giselle Kassatley

Giselle kassatly is an experienced fashion designer, founder and manager of 2 boutiques in Canada 2 boutiques in Lebanon and a boutique in Kuwait .Previous experience in organizing fashion shows, seminars, exhibitions, and consultations.

Writer of the book first be a woman and a spiritual guide.

She comes from the esteemed Kasatli family, where she had the privilege of working for many years. During this time she gained invaluable experience, honed her skills, and built a strong foundation that later fueled her entrepreneurial journey.

Abstract:

Today, I stand before you not just as a woman, but as someone who has lived, suffered and witnessed the incredible strength, resilience, and beauty that defines us. Being a woman is not just about existence—it’s about embracing our journey, owning our power, and making choices that elevate us. That’s why I wrote First Be A Woman, a book dedicated to empowering women through every chapter .

Before you are a wife, a mother, a partner, or a caregiver—first, be a woman. Be someone who knows her worth, who stands tall in her truth, and who refuses to settle for less than she deserves. Empowerment is not given to us—we take it. And when we do, we inspire every woman around us to do the same.

Embrace every stage of your life. And never forget that the most powerful thing you can be is a woman who knows her worth.

Fatima Fneiche

Zadig Foundation for Culture and Development (a startup company), Educational Consultant and Expert, Translator, Writer, with nearly twenty years of experience. I have worked on training teachers and developing various training and educational curricula. I have also trained women on topics related to empowering them. I train on public speaking, communication skills, and soft skills, and I have received several speaking awards in Lebanon and the Arab world.

As for the company, it provides consulting and training services for individuals, institutions, companies, associations, and more. It also prepares developmental programs related to management and improving work quality.

Abstract:

In this speech, the speaker reflects on the transformative journey from being a simple French teacher to becoming an empowered leader and entrepreneur. The narrative begins with a self-reflective moment, envisioning herself as a young woman standing before a great achievement, questioning whether she could ever reach such heights. At that time, she struggled with balancing the demands of teaching, family, and personal growth. However, a pivotal thought changed her course: "I won’t just be a teacher in ten years." This realization propelled her to rise through the ranks to become a supervisor and later, a department manager. Yet, she sought more, believing she could offer something greater. She embarked on a quest to find an idea that would align with her aspirations and allow her to invest in her experiences and vision. With determination, she embraced adventure, overcoming challenges, including the complex process of establishing her own company, Zadig. This company, rooted in cultural development, now grows confidently, supported by experts and a community in need of change. The speaker calls on women to embrace their strength, challenge limitations, and believe in their power to shape the future, inspiring them to rise, lead, and never settle for less.

Complementary Speakers

Financial Compliance and Sustainability

Dr. Afaf Maacaron

Dr Afaf Maacaron is a US board certified pharmacist and an expert skincare formulator. Owner and founder of La Dermacie sarl where we make skincare that makes a difference. Dr Afaf is also a regular TV guest and a worldwide selling author.

Abstract:

In times of crisis, challenges arise, often pushing businesses to their limits for survival.

Cosmetics, in specific, is a sector which is easily affected by external economical challenges and feels the impact right away.

How can such businesses remain operational and retain their clients when crisis occurs or even overlaps with other challenges? Let's uncover the key factors for such adaptability and thus survival of the industry.

Alia Sabboury

Holds a degree in Business Administration and Management from Saint Joseph University Lebanon. She started her banking career in 1997 in the state of Kuwait and worked in one of the leading banks NBK.

She moved to NBK Lebanon IN 2001 and worked for Byblos and reach to be Regional Manager for BLC bank in BEKAA. And opened several branches in this governorate ; she was the first woman to obtain the Regional position.

She cooperated with perseverance and determination with USAID ,UKAID,UNDP and many organization to rmarket loans granted,

By these entities through the bank to small and medium enterprises ( SME ) and contributed to their development and growth

And providing job opportunities for Lebanese youth and reducing their immigration

She has been always a pioneer n achieving the goals set for her

She was among the first bankers to encourage Women for approach banks and get loans independent from Men

She was chosen as ambassador for Lafferty group in Arab countries for launching the Global Council of Women Executives In Banking and financial Technology

Recently she was assigned Head of Commercial business development in BLC reaching19 years.

Abstract:

Embrace every stage of your life. And never forget that the most powerful thing you can be is a woman who knows her worth.

Complementary Speakers

AI and Technology: Challenges and Opportunity

Kawsar Chaya

A visionary leader, holistic medicine consultant, and author with 22+ years of experience in healthcare, crisis management, and community-based wellness programs. Founder and President of Otralerz NGO, actively designing and implementing relief initiatives that address humanitarian needs, foster peace culture, and promote holistic health. Recognized for extensive expertise in holistic practices, including Pranic Healing, homeopathy, hypnotherapy, and aromatherapy. Authored The 13 Pillar Society of Peace, a framework for multi-university education systems of the future with Education 3000.

Abstract:

Sharing my experience with artificial intelligence (AI) and the profound confidence it has instilled in me as both a businesswoman and a leader. As the founder of Balsam Spirit Healing Center and the president of Otralerz, I have witnessed firsthand how AI has transformed the way I approach challenges and opportunities in my professional journey. Integrating AI into my work has not only streamlined many administrative and operational tasks but has also enriched my decision-making process. The ability to analyze data quickly and accurately has provided me with insights that were previously inaccessible. This enhanced clarity has enabled me to make informed decisions that drive both sustainable growth and innovative transformation within my organization.

Marcelle Kairouz

I have dedicated my career to helping my clients’ business shine in the digital age.

My experience has allowed me to work in different fields within the marketing industry whether, branding, events design, marketing strategies, social media management or content creation. This has allowed me to gather a team of marketing aficionados and open my very own marketing agency, CACTUS The Media Hub.

I’ve had the privilege of working with several businesses throughout my career, corporate, NGOs, educational centers and more; although the strategy changes because every business is unique, my dedication, loyalty, and passion remain the same. The satisfaction of my clients is my number one priority for their success is mine.

My passion for marketing started at a very young age and has allowed me to have several milestones throughout my journey. The charts never lie. I’ve managed to help business break their own records in awareness and engagement while following their company image and message.

I work on transforming your brand’s story into an unforgettable journey for you and your clients.

Abstract:

Social media platforms like Instagram, Facebook, LinkedIn, and TikTok provide unprecedented visibility and access, allowing women to connect with clients and partners worldwide. AI further empowers women by offering data-driven insights and automating tasks, streamlining operations and facilitating scalable growth.

Through these technologies, women are not just building businesses; they are fostering communities and addressing global challenges. Social media and AI provide the means to share stories, leverage innovation, and make strategic, data-backed decisions. This digital empowerment fuels women's ability to break barriers and create their own success, transforming ideas into impactful realities.

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