Many students are more inductive than deductive reasoners, which means that they learn better from examples than from logical development starting with basic principles. The use of case studies can therefore be a very effective classroom technique.

Most case assignments require students to answer an open-ended question or develop a solution to an open-ended problem with multiple potential solutions. Requirements can range from a one-paragraph answer to a fully developed group action plan, proposal or decision.


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Case studies can be especially effective if they are paired with a reading assignment that introduces or explains a concept or analytical method that applies to the case. The amount of emphasis placed on the use of the reading during the case discussion depends on the complexity of the concept or method. If it is straightforward, the focus of the discussion can be placed on the use of the analytical results. If the method is more complex, the instructor may need to walk students through its application and the interpretation of the results.

Choose one or more of the following case studies and lead a discussion which allows students to address and debate issues of integrity, ethics and law. If time allows, let the students vote on which case studies they want to discuss.

For lecturers teaching large classes, case studies with multiple parts and different methods of solution lend themselves well to the group size and energy in such an environment. Lecturers can begin by having students vote on which case study they prefer. Lecturers could break down analysis of the chosen case study into steps which appear to students in sequential order, thereby ensuring that larger groups stay on track. Lecturers may instruct students to discuss questions in a small group without moving from their seat, and nominate one person to speak for the group if called upon. There is no need to provide excessive amounts of time for group discussion, as ideas can be developed further with the class as a whole. Lecturers can vary the group they call upon to encourage responsive participation.

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue. Teaching cases are meant to spur debate among students rather than promote a particular point of view or steer students in a specific direction. 


Some of the case studies in this collection highlight the decision-making process in a business or management setting. Other cases are descriptive or demonstrative in nature, showcasing something that has happened or is happening in a particular business or management environment.


Whether decision-based or demonstrative, case studies give students the chance to be in the shoes of a protagonist. With the help of context and detailed data, students can analyze what they would and would not do in a particular situation, why, and how.

A business case study presents a real or fictional account of what occurred in a business or industry to help students analyze the presented events, problems, or solutions and apply theories learned in class.

The library does not have access to Harvard Business case studies or case studies published by other business schools. Why not? Case studies written for educational purposes and sold by a commercial vendor must be individually purchased because of copyright and licensing restrictions. Vendor websites can be consulted for options:

We present the following case studies that exemplify the type of solutions and services we are providing across our customer base. SSI believes in our customers' privacy, confidentiality and security. For detailed information about a case study, please contact us.

Moderna was founded over a decade ago with the goal of delivering on the promise of mRNA science to create novel medicines for unmet patient needs. The company's therapeutic areas include infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases, and autoimmune diseases. As of February 2021, Moderna's pipeline includes 24 development programs, with 13 having entered clinical studies.


Case studies are an inseparable part of the B-school curriculum. It is the accumulated real-life experiences formed into case studies which help students to understand the way actual business is conducted. Case studies develop the faculty of critical thinking which further helps with the approach that one takes while solving an issue. Not every incident qualifies for becoming a case study, only the impactful one does. Here are the top 20 real business scenarios on employee performance and retention, supply chain management, growth, and spending, etc. that every management student should be acquainted with.

In some cases, making the best decision could easily compare to benefits, an exercise that Malden Mills adapted firsthand. At the point when the industrial facility torched in 1995 only two weeks previously Christmas, production came to a halt and representatives expected they'd be out of work until the point that the processing plant was reconstructed. Yet, CEO Aaron Feuerstein expanded the representatives 90 days at full pay, and also 180 days with benefits at a cost of $25 million to Malden Mills. After the processing plant was modified and the greater part of the uprooted specialists were rehired, collaboration and profitability achieved another high with 40% more business, 95% client and representative maintenance. The creation incremented from 130,000 to 200,000 yards for each week. In any case, from that point forward, Malden Mills has been to liquidation court three times, with a significant part of the obligation fixing to the remake of the industrial facility. Feuerstein made representatives cheerful, certainly, yet business students should examine this case to consider whether striking humanitarian activities will satisfy at last.

Case studies are stories or scenarios, often in narrative form, created and used as a tool for analysis and discussion. They have long been used in higher education, particularly in business and law. Hatcher et al. (2018, pp. 274-5) write:

Cases are often based on actual events, which adds a sense of urgency or reality. Case studies have elements of simulations, although for case studies the students tend to be observers rather than participants.

Case studies are effective ways to get students to practically apply their skills and their understanding of learned facts to a real-world situation. They are particularly useful where situations are complex and solutions are uncertain.

Case studies bridge the gap between a more teacher-centred lecture method and pure problem-based learning. They leave room for teachers to give direct guidance, and the scenarios themselves provide hints and parameters within which the students operate.

Hatcher et al. (2018, p. 276) categorise case studies as either issue-driven (focusing on a particular problem or aspects of the course material) or organisationally based (focusing on the various issues faced by a particular type of organisation). They can be based on general knowledge or adopt the viewpoint of a single protagonist, an organisation as a whole or information gathered from governent, company or other public documents.

Various ways to use questions in teaching are discussed in detail on the Questioning page. If you are using the Harvard Business School Case Method, when analysing case studies, use a range of question types to enable the class to move through the stages of analysis: 006ab0faaa

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