A declaration that the mentor approval form for stakeholder engagement was signed by my supervisor on the classified date after gaining permission from him. I believe all that has been stated above is correct and my supervisor can attest to that.
INRODUCTION
Stakeholder engagement refers to the process of identifying, analyzing, communicating, and collaborating with individuals, groups, or organizations (stakeholders) who have interest in an organization's objectives, projects, or activities.
Stakeholder Categories: community engagement
1. Internal stakeholders:
- Employees and Public Relations students for 2024
- Management
- Board members
2. External stakeholders:
- Charlotte Maxeke Hospital
- Play energy drinks
- City of Johannesburg
- Community members
- Government agencies
- Media
- Investors
They are a lot of them but these are the ones i worked closely with during my time at community engagement.
The attached document is a process of identifying and categorising key stakeholders involved in achieving the objectives of the project.
Charlotte Maxeke Hospital
My interaction with Charlotte Maxeke Hospital began with understanding the patient perspective. I engaged with patients, listening to their experiences and concerns about healthcare access and quality. This allowed me to gain a deeper understanding of their needs and advocate for their well-being. For instance, I conducted surveys and organized focus groups to gather valuable insights from patients. This firsthand perspective proved invaluable in informing my subsequent efforts to support the hospital's mission of providing quality healthcare.
Community Clean-Up Initiative
I partnered with the City of Johannesburg and local residents for a city-wide clean-up initiative to improve public spaces. This hands-on experience allowed directly impact our community.
Actions ;
I organized clean-up drives in various neighborhoods. mobilized volunteers to collect litter, plant trees, and paint murals. I focused on areas that needed attention the most.
Goals;
Enhance the quality of life for local residents. Educate the community about environmental stewardship. Promote responsible waste management practices .The initiative proved to be a powerful tool for fostering community pride, environmental consciousness, and a sense of shared .
Methods of communication with {internal and external } stakeholders.
Stakeholder Connections with community engagement:
Play Energy Drinks
They connect through {Corporate Social Responsibility}
Play Energy Drinks demonstrated a strong commitment to corporate social responsibility (CSR) by partnering with the University of Johannesburg's Community Engagement department. Their involvement extended beyond mere financial contributions. They actively participated in projects aimed at empowering youth and fostering sustainable development within local communities. For instance, they sponsored the "Empowering Women, Enriching Communities" event that was hosted by us by providing us with over 100 play energy drinks to give to our audience. They provided resources for outreach programs in disadvantaged communities.
City of Johannesburg
They connect through {Policy and Partnerships}
The City of Johannesburg's commitment to community engagement was further reflected in their policy initiatives and partnerships. The City of Johannesburg actively engaged with stakeholders, including the University of Johannesburg community engagement organization, to develop and implement policies that promoted inclusivity, social justice, and sustainable development. These collaborations ensured that community engagement initiatives were aligned with broader city-wide goals and that resources were effectively directed towards addressing critical needs. For example, I co-hosted community clean-up initiatives with them and also supported youth skills development programs.
Charlotte Maxeke Hospital
They connect through {Community Health Initiatives}
Beyond providing expertise and resources, Charlotte Maxeke Hospital actively participated in community health initiatives, demonstrating their deep commitment to improving community health outcomes. The hospital partnered with community engagement whereby I did surveys for the hospital to try and improve the hospitals services to patients and implement programs that addressed pressing health concerns within local communities.
Collaboration in Community Impact Is Powerful
My in-service training at the University of Johannesburg provided me the chance to work with stakeholders at the Charlotte Maxeke Hospital, the City of Johannesburg, and Play Energy Drink. These experiences unveiled to me the serious business of collaboration in achieving profound community impact.
The work was about us—me, along with the stakeholders—tapping into our collective knowledge, resources, and passions to make a real change happen. It was not about anything I could do as an individual.
* Advocate for patient rights at a public hospital? No thanks; I’d rather do it my way, in private, with the public as the front half of my advocacy.
* I would surely collaborate with a group that worked up rights for patients to live and die with dignity. That’s the serious business I mean when I talk about collaboration. Understanding this has inspired me to work with a more collaborative essence in my community engagements. I now focus on the collaborative strengths found in organizations with whom I work, as well as the diverse range of community members I serve. I have found, in the process, that working in a more aligned and collective way also creates a greater sense of "shared space" and "positive ripple effect" ownership of the work and its outcomes. Indeed, it is a two-part collaborative process: for me, as someone engaged in the work, and for us, as a community, in realizing the work's often diverse and seemingly unreachable goals.
Engaging with a variety of stakeholders has made one thing abundantly clear to me: Adaptability and empathy are absolutely fundamental to the work I do as a community collaborator. Statistically speaking, a role like mine usually amounts to two years of service per community. That’s a two-year investment to build the kind of relationships necessary to make a real difference. And in that time, I inevitably encounter a wide assortment of singular and collective stakeholders who demand a variety of things from me. Communication is always the number one issue, and resolving it calls for an ever-increasing set of tools in
This experience has taught me the importance of active listening, understanding the needs and concerns of each stakeholder instead of making my own assumptions. It also showed me the value of empathy, putting myself in their position to understand their motivations and challenges. By developing these qualities, I aim to build better relationships, promote mutual respect, and create a more inclusive and responsive environment .
My community engagement experiences have had a lasting impact, not only shaping my understanding of the challenges and opportunities within our communities but also fueling a deeper sense of purpose and responsibility. The collective impact of our efforts, from improving patient care at the hospital to inspiring youth through sports and education, and revitalizing public spaces, has left a lasting impression on me. I am deeply grateful for the opportunity to have contributed to these initiatives, witnessing firsthand the power of community collaboration to make a real difference in people's lives.
I am committed to continuing this journey of community engagement, recognizing the profound potential it holds to address social issues, empower individuals, and build a more just and equitable society. My experiences have taught me the importance of embracing diverse perspectives, adapting to different communication styles, and working collaboratively to create positive change. I believe that by fostering a spirit of collaboration, empathy, and adaptability, I can collectively harness the power of community engagement to create a more vibrant, resilient, and sustainable future for all.
One of the main challenges I faced was overcoming communication barriers between different stakeholders. Each organization had its own specific language, priorities, and ways of communicating. For example:
* When talking to medical professionals at Charlotte Maxeke Hospital, I needed to have a good understanding of technical terms.
* When working with Play Energy Drink, I had to focus on marketing and social impact.
I had to change our way of communicating so that it would resonate with each group of stakeholders. This meant customizing our message, using the right words, and making sure our delivery was clear and concise. The difficulty was in finding a common ground where all stakeholders could understand and contribute to the collaboration. However each stakeholder engagement taught me the value of adapting my communication style to resonate with different audiences.