# Privacy Policy
**SORTRIX** (the "App")
Operated by **Prime Axis**
Effective date: **2026-04-22**
This Privacy Policy explains how Prime Axis ("we", "us", or "our") handles information in connection with the SORTRIX mobile and web application ("App"). By downloading, installing, or using the App you agree to this Policy.
---
## 1. Summary
**We do not ask you to create an account.** Your game progress is stored only on your device. The App displays advertisements served by Google AdMob; AdMob may collect device-level identifiers to deliver and measure ads. We do not collect your name, email, phone number, contacts, photos, microphone, camera, or precise location.
## 2. Information we collect
### 2.1 Information collected directly by the App
- **Gameplay data stored locally on your device** — current level, star count, unlocked themes, and settings. Stored via browser localStorage inside the in-app WebView. This data never leaves your device and is removed when you uninstall the App.
- **Technical crash logs** — if the App crashes, the operating system may report basic diagnostic data to Apple or Google under their own privacy policies. We do not operate an independent crash-reporting service at this time.
### 2.2 Information collected by advertising partners
We integrate Google AdMob to serve banner, interstitial, and rewarded video advertisements. AdMob and its partners may collect and process:
- Device advertising identifier (IDFA on iOS, AAID on Android)
- IP address and general location (country/region level)
- Device model, operating system version, language
- Ad interaction events (impressions, clicks, completions)
- Approximate session timing and app version
These data are processed by Google under Google's privacy policy and may be shared with third-party ad networks participating in AdMob mediation. For details, see [Google Ads & Privacy](https://policies.google.com/technologies/ads) and the [Google Privacy Policy](https://policies.google.com/privacy).
## 3. How we use information
- To save and restore your gameplay progress on your device.
- To serve advertisements and measure ad performance.
- To diagnose issues and improve the App.
- To comply with legal obligations.
## 4. Children's privacy (COPPA / GDPR-K)
SORTRIX is rated for general audiences but is not specifically directed at children under 13 (or under 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided personal information through the App, please contact us at [hello@primeaxis.digital](mailto:hello@primeaxis.digital) and we will promptly delete it.
## 5. Advertising choices
### On iOS
When you first launch the App on iOS 14.5+, you will see an App Tracking Transparency (ATT) prompt. Declining this prompt prevents the IDFA from being shared with AdMob, though ads will still be shown in a non-personalized form.
### On Android
You can reset or delete your Advertising ID at any time via Settings → Privacy → Ads. You may also opt out of personalized advertising system-wide.
### EU / UK users — consent
For users in the European Economic Area, United Kingdom, and Switzerland, the App uses Google's User Messaging Platform (UMP) to request your consent for personalized advertising before any ads are served. You may change your choice at any time from the in-app menu ("Ad Preferences").
## 6. Your rights
### 6.1 Under the GDPR (EU/EEA/UK users)
You have the right to access, rectify, erase, restrict, port, and object to processing of your personal data. Because we do not hold an account profile for you, most requests should be directed to Google (for AdMob data). You may still contact us at [hello@primeaxis.digital](mailto:hello@primeaxis.digital).
### 6.2 Under the CCPA / CPRA (California residents)
You have the right to know, delete, and opt-out of the sale or sharing of personal information. In the preceding 12 months we have not sold personal information; AdMob may share device identifiers for cross-context behavioral advertising unless you decline the ATT prompt (iOS) or opt out of personalized ads (Android). To submit a request, email [hello@primeaxis.digital](mailto:hello@primeaxis.digital).
## 7. Data retention
Gameplay data remains on your device until you clear app storage or uninstall. We retain email correspondence for up to 24 months for support purposes. AdMob retention is governed by Google.
## 8. Data security
We rely on the operating-system sandbox of iOS and Android to isolate App data. Because we do not collect personal data to our own servers, the surface area is limited. No system is perfectly secure; if you become aware of a vulnerability please report it to [hello@primeaxis.digital](mailto:hello@primeaxis.digital).
## 9. International transfers
AdMob and Google's services may process data in the United States and other countries. Google relies on Standard Contractual Clauses and other lawful mechanisms for international transfers.
## 10. Changes to this Policy
We may update this Policy from time to time. Material changes will be reflected by updating the effective date at the top of this page and, for significant changes, a notice inside the App.
## 11. Contact
**Prime Axis**
Singapore
Email: [hello@primeaxis.digital](mailto:hello@primeaxis.digital)
Web: [https://primeaxis.digital](https://primeaxis.digital)