How to Lower Your Bulk Mailing Cost

Bulk mailing cost is an important consideration for businesses looking to send a large number of mail items to customers and potential clients. Mailing in bulk can be an affordable and effective way to promote products or services, and it can significantly improve your ROI.

The cost of bulk mailing depends on the type of mail you choose and the volume of pieces you send out. There are three types of bulk mail that the USPS offers: First Class Mail, Marketing Mail, and Every Door Direct Mailing (EDDM).

For mail sent nationwide, the most common option is first-class mail. It is available for letters, cards, flats, and parcels weighing less than 13 ounces. This mail is a great choice for sending promotional mail, coupons, and other low-volume items.

Another option for bulk mailing is USPS Marketing Mail, also known as commercial or business mail. This is the least expensive of the three mail options, and it’s perfect for advertising campaigns.

You can save up to 40% off the regular postage rate by using this option, and it’s especially helpful if you’re a nonprofit organization or business that sends a lot of mail on a regular basis. In addition to saving money, marketing mail can also help you comply with the CAN-SPAM Act and make sure your messages are delivered in a clear and uncluttered manner.

To get the best rate, you should prepare your mailing list with CASS-certified addresses. You should also presort your mail items in accordance with ZIP codes, and drop them off at a post office that accepts bulk mail. The next step is to find a printing vendor that will print your mail items at the discounted rates.