Canada Post Direct Mail Partners

Direct mail partners offer a variety of services to help companies conduct smart and effective direct marketing campaigns. These include designing and printing eye-catching mail pieces, data management, campaign strategy, and much more.

Canada Post SmartMail Marketing partner experts assist businesses with all three elements of a successful direct mail campaign: physicality, data, and connectivity. They can help you design and print items, get them mailed, and monitor their success in real-time.

SmartMail Marketing (tm) helps companies advertise themselves in a more relevant and cost-effective way. It’s an omnichannel approach that combines neuroscience and ethnography to help advertisers target the right audience with relevant communications.

The key to a successful direct marketing campaign is reaching the right people with the right message. SmartMail Marketing lets you do just that with three standard targeting methods: Neighbourhood Mail, Postal Code Targeting, and Personalized Mail.

Neighbourhood Mail targets mailboxes in specific neighbourhoods or regions across the country. This is a great way to create awareness about a new product or service and acquire new customers.

Postal Code Targeting uses demographic and psychographic data to reach audiences that match your ideal customer profile, such as household income, age, education, family composition, and building type. It’s a powerful tool for acquiring new customers, expanding into new markets and targeting look-alike audiences.

Personalized Mail allows you to personalize your messages to each of your customers, ensuring that they receive the right message for them. Whether you’re sending a postcard, letter, or envelope, you can customize the content and creative to fit your customer’s unique needs. It’s also an excellent tool for re-engaging existing customers and driving sales.