Arts literacy in media arts is broad and diverse and addresses global creative, conceptual, and technical competencies. Media arts is the emerging basis for communications, design and social interaction in our increasingly digitally centered word, and California’s Creative Economy. Therefore, students should gain experience in production and design that has real world relevance and applications that can include:
Multimedia Communication – the ability to communicate and express in a variety of media forms, and/or combined media, using various tools and processes, for specific purposes, intentions, and audiences.
Interdisciplinary Integration – Media arts projects can incorporate multiple content areas and arts disciplines, such as a video broadcast of student produced documentaries, dramatic stories, and informational bulletins for the school campus.
Design Thinking – is a problem-based approach of producing iterations, prototypes and models, which are repeatedly tested and revised to success.
Media and Digital Literacies – Media arts students practice critical autonomy in discerning the quality and veracity of media, are empowered in producing their own messages and products and in conscientious engagement in virtual environments.
Adapted from California Department of Eduction (2019). California Arts Standards for Media Arts, page 1.
Media arts projects, prototypes, models, narrative texts, storyboards, technical documents, reviews, interviews, biographies, and informational text about the aesthetics, production and historical/cultural context of media arts.