Stakeholders

Stakeholders: Stakeholders are individuals, groups or organisations directly involved with, or indirectly affected by, a project, product, service or enterprise. As such, stakeholders likewise impact why and how a company does business.

Internal Stakeholders:

Facebook:The Management Team, Board of Directors, employees, and shareholders are the main internal stakeholders of Facebook. Mark Zuckerberg is its founder, chairman and chief executive officer, hence the most important and most powerful stakeholder.

Dewa:Contractors,suppliers,consultants,customers or any third party involved in DEWA activities are stakeholders

Influence of stakeholders:

Facebook: Facebook approach to stakeholder engagement is private conversations, in person if we can, or by video conference. We’ve found this approach lends itself to candid dialogue and relationship-building.

Customers want to receive the best possible product or service. They may also want to see the business making a positive contribution to society and reducing its impact on the environment.
The person who raises or reports a concern about illegal practices or misconduct within or in connection with DEWA activities.

External Stakeholders:

Facebook: Users, competitors, suppliers, and governments are some of the key external stakeholders of Facebook.
Dewa: include clients or customers, government agencies and the community.

Influence of stakeholders:

Dewa: Governments want the company to follow laws, employ more people and uphold good financial practice to support the economy.

Communities look upon the business as a source of local employment, supplier of local goods and services, and purchaser of local materials. They are also invested in the impact the business has on the immediate environment and its involvement in community projects.
Dubai Electricity and Water Authority (DEWA) organised a number of workshops for its partners and stakeholders at its headquarters, coinciding with World Energy Day 2014, which is celebrated on 22 October each year. The workshops are part of DEWA’s Corporate Sustainability programme which was launched in 2011. Organising the workshops built on the success of a similar series of workshops last year. They helped to enhance interaction among DEWA, its stakeholders, and strategic partners.

Communication With Stakeholders:

Email is one of the most popular tools for stakeholder communication. Its benefits include the immediate delivery of information, customisable content, and reporting on engagement and open rates. This makes it very effective in managing communications with each stakeholder. Stakeholder communication is a key contributor to a major project’s success. In some ways, the implementation of the physical aspects of the project is easier than engaging with, and winning over, the key stakeholder groups required to make the project both a physical and PR success. When it comes to stakeholder communication requirements, transparency, accuracy and communication are key. In addition, identifying and engaging with your stakeholder groups at an early stage will help to keep the project on track. Stakeholder engagement refers to the communication between project leaders and individual stakeholders. While stakeholder management is the broader process you adopt to manage your stakeholders’ needs and expectations.

1. Identify key stakeholders and plan communications

Use your stakeholder communications plan to identify stakeholders and plan communications. This is especially effective if you have a number of stakeholders with different requirements.

2. Email and e-newsletters

3. Communication automation

Regular (e.g. daily) automated email updates sent out to each stakeholder can also be effective. Automating your BAU information delivery reduces administrative load and increases consistency. Using email automation, you can customise your emails with dynamic content and send each stakeholder information specific to their needs. Visually appealing templates also make information easier to digest.

4. Presentations

These can be physical or online. Online has the distinct advantage of being able to span large geographic areas quickly and effectively. If online, you can opt to use video presentation software. Once you have completed your online presentation, save the slides and send them off to your stakeholders so they can refer to them in their own time.

5. Project Summary Reports

One of the more traditional methods that is still very effective is the Project Summary Report. Having performed your stakeholder identification research and discovered what information they require, you can tailor these reports to each stakeholder, making this report much more useful and unique.

6. Group video call or ‘screen to screen’ meetings

Schedule group video calls (e.g. weekly) to give a summary of the project. These are good to get quick responses to sudden obstacles that need to be addressed immediately.

7. Leverage informal stakeholder communications

When done right, informal stakeholder communication is often more effective than formal approaches.

Relationship of stakeholders:

Dewa:

Initiative highlights DEWA’s adoption of best international standards Dubai Electricity and Water Authority (DEWA) has rolled out a new initiative called ‘Hadhreen – At Your Service’ to further strengthen its outreach to all its customers, and highlight the world-class service standards that DEWA provides to its varied customer segments and reinforce its commitment to enhancing service excellence to provide the highest levels of customer satisfaction.In line with our organiational values and our strategy for sustainable development, and as a customer-centred organization, we are committed to achieving customer satisfaction and exceeding expectations. At DEWA, we relentlessly pursue innovative ways to further enhance customer service standards. We have underlined our credentials as a highly-reliable provider of uninterrupted electricity and water by adopting international best practices, underscoring our focus as a responsible, strategy-driven organization. Based on customer focus is a core value of DEWA, we believe that our continuous enhancement of service standards is essential to achieve excellence. Through Hadhreen, we are reiterating our commitment to the community, and emphasizing our approach to meeting customer requirements and ensuring the highest levels of satisfaction.

Facebook:

Integrating stakeholder feedback into the policymaking process is a core part of how Meta works. Though it's important we don’t overpromise, we know that what stakeholders seek above all is for their insights to inform our policy decisions. At the heart of our approach to stakeholder engagement is private conversations, in person if we can, or by video conference. We’ve found this approach lends itself to candid dialogue and relationship-building.We typically don't release the names of the people or organizations we engage with because these conversations can be sensitive, and we want people to feel free to be completely open with us. Some stakeholders specifically request or even require confidentiality in order to engage with us—particularly members of vulnerable communities.We also sometimes convene group discussions, bringing together various stakeholders from particular regions or specific policy areas. We’ve found that group settings can be useful for generating new ideas and providing updates to multiple stakeholders.

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