Smart Objectives

1)Specific

Your goal should be clear and specific, and you should be able to write or say it in a way that anyone could understand. For example: Sell 100 products, get 200 new subscribers or generate 20 qualified leads.

2)Measurable

Think about the metrics that you'll use to evaluate whether you've achieved your goal. They should be quantifiable things (such as sales, revenue or number of visitors to a website) measured in objective terms (such as quantity, quality or cost). These metrics will be reported in numbers, percentages or on a binary scale (yes or no).

3)Achievable

Be realistic. Set goals that are feasible for you and your team, but possible with your available resources.

4)Relevant

Make sure that your goals align with your wider business strategy.

5)Time-bound

Your goals should have a start and an end date. This will help you accomplish your goal by a certain deadline and track milestones along the way.