Fish Tank How To

User Experience Design

Educate Customers

On the care of a new Betta Fish Friend.

A game designed to educate and engage pet owners on proper Betta fish care has the potential to significantly improve business outcomes for pet stores. This game has the potential to be a valuable business tool for pet stores looking to improve their bottom line and enhance the customer experience.

Experience the Project

AUDIENCE

By reducing the number of Betta fish that die post-purchase, the game can help pet stores reduce their losses and improve profitability. In addition, by increasing the number of customers who leave the store informed on Betta fish care, the game can help pet stores build customer loyalty and increase customer satisfaction, which can ultimately lead to increased sales and revenue.

RESPONSIBILITIES

Action Mapping (Needs Analysis) Storyboarding, Visual Design, Mockups, eLearning Development

TOOLS USED

Adobe Xd | Adobe Illustrator | Canva

KPI

Return Percentage

Percentage of customers who return to purchase additional Betta fish supplies after learning about proper Betta fish care through the game

Interactive Prototype

Fish Tank.mp4

I designed an interactive prototype with animations to enhance the overall user experience and increase engagement with the game. By incorporating animations that respond to user actions, players are able to interact with the game in a more intuitive and immersive way. The use of animations also helps to convey information more effectively, making the gameplay experience more intuitive and user-friendly.

Storyboarding

I developed multiple user pathways using Adobe XD to offer players a greater sense of agency and choice, which is expected to heighten their engagement and interest in the game. The inclusion of multiple pathways within the game not only provides players with a more immersive and dynamic gameplay experience, but also enables them to make their own decisions and explore the game's content at their own pace.

By creating a more interactive and personalized experience for players, the game is poised to capture and retain their attention for longer periods, potentially leading to increased playtime, word-of-mouth recommendations, and overall player satisfaction.

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