Bruce H. Joffe

Books and Articles Worth Reading

Communications professor, church pastor, publisher, and journalist Bruce H. Joffe is an award-winning author of magazine features, academic research, journal articles, self-help manuals, and newspaper by-liners.

An American from the USA who emigrated to Portugal and Spain in 2018, his books deal with international (intercultural) living, communication, language, interfaith theology, gender studies, anxiety and depression, 'social' politics, marketing, and the media.

More about Bruce and links to quite a few of his publications are on his LinkedIn profile: https://www.linkedin.com/in/bruce-joffe-84708a46/

All of Bruce's books and publications are also found on his Amazon Author's page:
https://www.amazon.com/stores/Bruce-H.-Joffe/author/B001JS1T52

Titles by Bruce H. Joffe

Sacred Politics:
Unveiling the Bible's Political Narrative

Vulnerable:
Why Do We Hurt and Fear So Much?

Sacred Texts, Sacred Lives:
Reconsidering Same-Sex Verses in the Bible

“Unprecedented …”
Criminal in the White House

Meme Theology
Meditations for the Faithful

Adapting Abroad
A Guide for Americans Living in Portugal & Spain

Spanish Towns, Portuguese Villages:
A Journal for Expats and Immigrants

EXPAT: Leaving the USA for Good

My Name Is Heretic:
Reforming the Church, from Guts to Glory

The Gospel According to Facebook:
Social Media and the Good News

Personal PR:
Public Relations and Marketing Tips

Square Peg in a Round Hole (Memoir)

A Hint of Homosexuality?
Gay and Homoerotic Imagery in
American Print Advertising

The Scapegoat
An agnostic Jew falls in love with a Christian evangelical

Back in 2008, while teaching public relations, advertising, and business communication at George Mason University, I wrote my little treatise, Personal PR ... because the cost of textbooks was just too expensive.

(I shudder to think how much they sell for today!)

While the purpose and principles of public relations -- reputation management -- remain unchanged, the practice has evolved quite rapidly thanks to technology.

I'm grateful that my paperback book continues to be used in colleges and universities to show students, entrepreneurs, and small businesspeople the importance of interpersonal communication.

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