Sketchtopia

The Experience:

(Video Transcript) Everybody breathes. Everybody smells things. Everybody enjoys the sunshine and everybody drives in a car. Being able to take a scientific concept and connect it to somebody's life, to their own body, makes them open to what the information is, what the lesson is or how something works.

With Sketchtopia, you enter through a cube showing you how much air you breathe every day.

It's surprising. "Oh, this is a lot of air."

Within this we have smaller glowing cubes that represent the maximum allowable amount of any given pollutant before it spoils your day's worth of air.

Ozone is tiny, smaller than a sugar cube. That's all it takes, it's harmful. It can damage your lungs, it can kill plants. That much ozone or more is really a bad thing to have in your air.

The projection is a simulator. You can color, with crayons, things that you want to put into the landscape and see what impact they have on the air quality in there.

So if you draw a car, whatever kind of car you want, it'll start driving on the roads and you can see what the impact of its exhaust. If you draw trees or a perfume bottle, they'll go into the simulation and start doing their thing and you can see what kind of impact that has on the air quality. You can watch them form Ozone as the air grows hazy. Draw a cloud and a rainstorm will rinse the pollutants away.

The experience works for many ages. If you're too young to understand the science, it's still fun. You can color, there are flashy lights, you get to push the button and see your drawing move around on the wall.

How delightful is that?

If you're a little older, you start to make the connection between what you see on the graph and what you see with the smog coming in or the air clearing and what you've drawn.

If you're a parent or a teenager, or anyone else who's too cool to draw, you can still interact using the switches. So if you wanted to add a car, you can just increase the number of cars. Some stock artwork pops in and those cars would drive around, and you can see the result.

The rest of the team needed someone with our perspective to translate all of their research and other technical information into an experience that is simple, joyful and fun to engage.

That really is what BrightJOY is all about; how do we take your information and transform it into a fantastic experience for your audience, so they can engage, have a personal connection, play and come away with a new understanding of their world. 

That's how we inspire audiences to action.