The first five years after graduation found me working for the globally-known Callaway Golf and their affiliated brands. I started photoshopping golf clubs, and worked my way up to Email Marketing Manager. Duties consisted of designing, developing, and scheduling emails and web banners for weekly promotions.
Incorporating Lifestyle
Photography
Recreating a Trust-worthy, Old-School Feel
Everyone Loves Seasonally Themed Promotions
The biggest challenge as a designer was changing the framing and presentation of golf clubs in new and interesting ways, week after week.
From 2018-2023, I worked as Marketing Director for Couch Potatoes furniture. While there, I was lucky enough to be trusted with the company rebrand. I redesigned everything from the ground up: logos, icons, colors, typefaces... even development on the Shopify launch (my design was featured by Shogun).
As the company creative, I did a little bit of everything: social media content, product photography, and print materials like schematics, tags, and billboard-sized banners.
Keeping on top of Social Trends
Ads for Vacation Giveaways
Logo and Tags I Designed
I've done a fair amount of freelance work for Consumer Affairs
Working Within Multiple Brand Guidelines
Incorporating Lifestyle Imagery
I Told You, Everyone Loves Seasonally Themed Promotions