For 5 years, I worked as Marketing Director for Couch Potatoes furniture. While there, I was trusted with the company rebrand. As the company creative, I did a little bit of everything: social media content, product photography, and print materials like schematics, tags, and billboard-sized banners.
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I created unique logos and product copy for each of the lines that Couch Potatoes manufactures in Austin, Texas. Each family's feel when creating the branding was informed by the product's shape, style, or namesake.
The flagship product, this branding needed to come across as big and cozy.
Unique branding for each product family, using the updated color palette.
Photography taken for marketing materials, showing previous logo in background.
Simplified, clean iconography and logo I created with a mid-century flare for the rebrand.
Couch Potatoes video reel of social media work from my time with Couch Potatoes.
Ads using local imagery
Different redesign takes on the main Couch Potato characters. The store's iconic roadside signage was a giant green couch, sat upon by 3 potato pals, based on the company's owners. Over the years I tried my hand at bringing them into the store as the owners tried to decide on a voice.
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