Men's Grooming

The Brews Range

Beer's basic ingredient 'malt' is full of protein that strengthens hair cuticles. If you apply malt protein to your hair, the cuticles begin to realign themselves, repairing damage. Finally innovation and science have infused malt into a new haircare range, Redken Brews®.  Enhanced hydration, strength and nourishment for hair.


In 1967, Redken introduced one of the first professional grooming lines for men. Staying true to that heritage, the next generation of men's essentials is here. Whether you need to boost your hair's density, quench dryness or invigorate your senses, Redken provides grooming solutions with protein and carbohydrates for strength and energy.

BUILD MAXIMUM BODY AND DENSITY WITH A NATURAL FINISH - Redken Brews Molding Paste; a high hold formula that combines unrivalled pliability with the utmost staying power. Infused with polystretch fibers, the non-greasy paste allows you to create your desired style with ease; it adds texture and definition, whilst delivering firm, yet flexible control with a natural finish. Squeeze a dime size amount on fingers and spread out then shape hair as you like it. $25.95  (plus tax) 

MESSY HAIR, MAXIMUM CONTROL AND GRITTY TEXTURE – Redken Brews Clay Pomade. Not feeling the look of polished hair? A clay men’s pomade can do the trick when it comes to roughing up your hair. If you have fine hair that can’t seem to hold any hairstyle and tends to lay straight, a clay pomade could be exactly what your hair needs to get some texture. Use your fingertips to massage the clay through your hair while it’s damp or dry to help get a messy look.  $21.95  (plus tax)

INSTANT VOLUME AND DEFINITION, MEDIUM CONTROL – Redken Brews Thickening Pomade. If you’ve got fine, thinning, or receding hair, you’re one of many. By the age of 35, as many as 2/3 of men will have experienced some hair loss. But with a smart approach to hair styling, you can ensure your hair still looks great even after some hair loss has occurred.  Applying this paste through the hair allows you to quickly and easily create shape, which is set with a medium hold. Your hair appears thicker and fuller with more body, and visible patches of scalp through the hair are minimized.  $21.95  (plus tax)

SLEEK HAIR, MILD CONTROL AND HIGH SHINE – Redken Brews Wax Pomade. A classic, shiny pompadour never goes out of style. Whether you’re heading out for the night or want to make the pompadour part of your everyday look, what you need is a men’s pomade that can hold down your hair. To get your hair looking clean-cut in no time, use your fingertips to rub a small amount of Wax Pomade throughout while it’s damp, then brush it back. The formula is water-based which makes it easy to move your hair around throughout the day. $21.95 (plus tax)

SOFTENING, PLIABILITY, MILD CONTROL AND NATURAL FINISH - Redken Brews Finishing Cream is a men's styling cream that helps textured/coarse hair stay in place while moisturizing and conditioning the hair. The lightweight formula provides soft texture and tames hair for additional manageability. Great for textured or coarse hair. Excellent for styles that need moisture and light hold. $21.95 (plus tax)

MAXIMUM LONG LASTING HOLD AND HIGH SHINE - Redken Brews Extreme Gel allows you to create your desired style with minimal effort. The lightweight, easy-to-use gel adds texture and definition to all hair types and styles, including slicked back looks. Maximum control, strong hold and high shine. $21.95 (plus tax)

Take control with Redken Brews Men's Hairspray; a lightweight, non-flaking formula developed for all hair types. Delivering buildable hold and a mild fragrance, the innovative styling spray sets hair in place with a light mist, or provides additional hold with multiple sprays. Unique compact technology ensures you get double the impact in a small discrete can. $17.95 (plus tax) 


Redken Brews haircare products for men are multi-tasking and efficient to match your lifestyle. From men's shampoos and men's conditioner for daily use to haircare products that treat specific needs, like men with oily scalp in need of an extra clean or men with sensitive scalp in need of a cooling shampoo, you're sure to find haircare products to meet your unique hair needs.

Redken Brews Daily Shampoo gently cleanses without stripping the hair. Leaves hair feeling clean and fresh. Lightweight formula keeps hair manageable around-the-clock. Features malt to strengthen and nourish hair. Suitable for everyday use. $17.95  (plus tax)

Redken Brews Extra Clean Shampoo is our best men's shampoo for oily hair. The formula is is perfect for men who find their hair turning greasy quicker than they'd prefer. Extra Clean Shampoo intensely cleanses to eliminate dirt and oil. Removes build up from men's hair products. $17.95  (plus tax)

Redken Brews 3 in 1 Shampoo cleanses, hydrates and revitalises the hair and skin. Infused with nourishing Malt, the lightweight formula works as a shampoo, conditioner and body wash in one convenient product that is perfect for use at home or on-the-move. Practical for Gym users & travelers. $17.95  (plus tax)

Redken Brews Silver Shampoo effectively cleanses white and grey hair. Infused with Malt Extract, the lightweight, purple formula gently eliminates the build-up of impurities, whilst gradually reducing unwanted yellow or brassy tones in white hair. Experience a true cool silver. $17.95  (plus tax)

Redken Brews Mint Shampoo invigorates your hair and scalp. Infused with Menthol, the luxurious shampoo effectively eliminates impurities and product build-up, whilst a dose of Malt strengthens and nourishes to leave hair feeling thoroughly cleansed and hydrated. Delivers a pleasant cooling sensation and an energizing Mint fragrance. $17.95  (plus tax)

Redken Brews Daily Conditioner moisturizes men's hair without weighing it down. The lightweight formula is suitable for everyday use. Detangles and hydrates hair. Rich new formula features malt to strengthen and nourish hair. $21.95  (plus tax)


Every good grooming routine involves skincare. So, no more excuses, it’s time to start cleansing and hydrating your face. Redken skin products have been Dermatologist tested to be suitable for sensitive skin.

Proper beard care starts with Redken Brews Beard & Skin Oil. This beard softener also moisturizes dry skin under the beard. Grooms and softens facial hair so it looks and feels great. All you need is a few drops to hydrate the skin underneath your beard to keep hair feeling soft. $21.95  (plus tax)

Achieve a close, comfortable shave with Redken Brews Men's Shave Cream; high-performance grooming that is suitable for all skin types, including sensitive. Infused with Allantoin and Aloe Leaf, the ultra-hydrating formula creates a protective veil over skin for superior razor glide with minimized nicks and irritation. Skin feels smooth, moisturized and nourished. $17.95  (plus tax)

Genuine Redken products are sold exclusively by authorized dealers.