Brent Watkins

Helping photographers improve their business

by sharing a lifetime of experience

A true story

Ever since I was 15 years old, I knew I wanted to be a photographer.

I knew that taking pictures was going to be what I did for the rest of my life. Photographing people, weddings, sports, maybe Lions on the Serengeti, taking pictures was going to be my living.

I worked very hard to become a good photographer. I learned about f-stops, lighting, depth of field and all of the aspects of creating a photograph. I LIVED photography; it was my hobby, it was my passion, I actually went to school for it. I was completely prepared to make great images.

And then one day, someone asked me a photography question that I was absolutely unprepared to answer...

“How much do you charge?”

Brent Watkins, Photog. Cr.

I had no idea. I was dumbfounded. I had never considered the question OR the answer.

So, I did what everyone does. I found out what other photographers charged and did it for less.

Remarkably less, in fact.

Does this sound familiar to you?

I backed into the photography business by being a photographer. I never considered what I was going to sell, the value of my time, or anything really.

I wanted to be a photographer, I never thought that I wanted to be a small business owner.

I never said to myself: “I want to be a Salesman.” I never said I want to manage employees, or production timelines, or album design, or any of a hundred other things that I do every day in my business.

How many of us are guilty of starting our photography business that way?

A lot, actually.

The question is: How many of us are still running our business that way?

And the answer is - more than you think.

Are you?

Are you still trying to manage that haphazard start into a sustainable business? Are you still unsure of your pricing? Are you afraid to tell people what you charge?

Are you scared of doing BUSINESS?

It’s ok if you said yes - even if it was just to yourself.

As much as we all like to focus on the “photography”, it's the “business” part that lets you continue to be a photographer.

Doing good business allows you to continue to live the dream of taking pictures for a living; but taking pictures for a living is a lot more than just photography.

Speaking Schedule:


Brent Watkins

Cel: 330-753-0312


twitter: @brentwatkins

studio website:

Photographer • Mentor • Speaker • business owner