Helping photographers improve their business
by sharing a lifetime of experience
A true story
Ever since I was 15 years old, I knew I wanted to be a photographer.
I knew that taking pictures was going to be what I did for the rest of my life. Photographing people, weddings, sports, maybe Lions on the Serengeti, taking pictures was going to be my living.
I worked very hard to become a good photographer. I learned about f-stops, lighting, depth of field and all of the aspects of creating a photograph. I LIVED photography; it was my hobby, it was my passion, I actually went to school for it. I was completely prepared to make great images.
And then one day, someone asked me a photography question that I was absolutely unprepared to answer...
“How much do you charge?”
I had no idea. I was dumbfounded. I had never considered the question OR the answer.
So, I did what everyone does. I found out what other photographers charged and did it for less.
Remarkably less, in fact.
Does this sound familiar to you?
I backed into the photography business by being a photographer. I never considered what I was going to sell, the value of my time, or anything really.
I wanted to be a photographer, I never thought that I wanted to be a small business owner.
I never said to myself: “I want to be a Salesman.” I never said I want to manage employees, or production timelines, or album design, or any of a hundred other things that I do every day in my business.
How many of us are guilty of starting our photography business that way?
A lot, actually.
The question is: How many of us are still running our business that way?
And the answer is - more than you think.
Are you still trying to manage that haphazard start into a sustainable business? Are you still unsure of your pricing? Are you afraid to tell people what you charge?
Are you scared of doing BUSINESS?
It’s ok if you said yes - even if it was just to yourself.
As much as we all like to focus on the “photography”, it's the “business” part that lets you continue to be a photographer.
Doing good business allows you to continue to live the dream of taking pictures for a living; but taking pictures for a living is a lot more than just photography.
- Booking for second half of 2019 and 2020
- You've seen me at:
- PP of Louisiana Headlining the Saturday Business Conference - full day
- Michigan Photogs "You are a Business NOT a photographer"
- PPA Super 1 Day "Getting your head back above water"
- SummerSNAP Business Track Instructor
- Tennessee Circuit:
- Memphis TN
- Nashville TN
- Knoxville TN "The Business of being in Business"
- ASPP Business Program
studio website: www.sylvart.com