Beverage Photographers who specialize in cinematography are an excellent way to highlight and loop small movements within a scene. We've discovered that many beverage cinemagraph photographers enjoy creating living photos out of their edible delights. We liked them so much that we made a separate gallery for them. These cinemagraphs depict beverages and foods like steaming beef stew, never-ending coffee, and crisp, bubbling champagne. This post is dedicated to all the foodies out there!
Food photography can be both editorial (as in cookbooks and magazines) and commercial (like packaging and advertising). This specialty may overlap with others, such as travel photography, product photography, restaurant and hospitality photography, or even portraiture of the chef, staff, and customer base. Then there are the various types of food, such as baked goods, dry goods, hot goods, cold goods, and so on. As a result of this overlap, a successful food photographer will need experience in many, if not all, of these areas.
Food Photographers Add A Personal Touch
Food photography as a product is more concerned with appealing to the viewers' other senses, whether they be smell, taste, touch, or hearing. When you look at those images, you get the smoke wafting through the air, the imaginary flavors on the tip of your tongue, the textures in perfect harmony, and the grease sizzling echoing in your ear instead of the story, memories, and wishful thinking.
For example, photographing baked goods or a restaurant requires very different skill sets than editorial or commercial work. It is critical to ensure that the food photographer of your choice has prior experience doing what you require. You should be able to tell what your photographer specializes in almost immediately. If you don't find what you're looking for, keep looking.
A Variety Of Perspectives On Food
Food and beverage photography is a very diverse field requiring its participants to be adaptable. Depending on the brand's story and style, shooting food and drink photography for a large commercial brand will look very different. Finding a brand that already resonates with your photography style may require some investigation. On the plus side, when you have decades of reference imagery from said brands, curating your portfolio to reach the clients you want isn't so difficult.
Last Thoughts
Who a photographer collaborates with is just as important as the photographer himself. Food photography is a team sport, and the skills of food stylists can make or break a shoot. Consider asking who they usually work with and reviewing their work separately. You'll also want to be able to check a few boxes, regardless of what they have in their portfolio. The basics are ensuring that their lighting is appropriate, their portfolio is cohesive, and their extensive experience.
If you want to get in touch with a reputable beverage cinemagraph photographer, you should get in touch with Brent Herrig!