Wondering how to become the next drinks advertising photographer? You’re not alone! As drinks advertising photographers get increasingly popular, it’s hard to figure out where to start or what you need to be successful at it. The good news is that you can use some tips and tricks to take your photos from amateur to pro-level. This guide will walk you through all the key steps and concepts so that you can succeed as a drinks advertising photographer and make some money on the side, too!

Using a single light source can be tricky, but with a few tips and some practice, you’ll be a pro in no time. For our drinks advertising photographers use: 

1). A window on one side of your subject to create light from behind them

2). Another window across from your subject to create rim lighting

3). A reflector (like a gold card) to bounce light into shadows 

4). An umbrella, if you need to fill light

5). A tripod. If all else fails, buy an external flash.

The secret to any photography is not just knowing your camera but knowing how to direct your subject. It’s about making them feel comfortable in front of you. It’s about building a rapport with them, so they have confidence that you know what you’re doing. If there is no rapport, if your subject isn’t comfortable or relaxed, that will come across in your photos.

The best thing you can do to stand out from other drinks photography is to have a creative background. Most drinks advertising photographers take shots of a glass of water against an empty wall. Avoid doing that. Go outside, grab a tablecloth, or find some flowers on your walk home to use as a background. The possibilities are endless, but if you stick with regular backgrounds, your work will look ordinary. 

Before going out on location to shoot, do a little research. You want to make sure you’re looking at similar locations to mimic conditions. If there was a reason why the light was coming in through that window or shining over there, mimic it. Many drinks photographs are also shot in restaurants, so available lighting is more than likely what you’ll be working with. But don’t feel as though it’s all doom and gloom. Manipulating shadows can enhance your shots!

In your industry, competition can be steep. If you have a passion for photography but don’t see yourself as a drinks photographer yet, that’s fine! You don’t have to be an expert to get started. Just ask questions, learn from your peers, hone your craft, and one day soon, you might be shooting for everyone from magazines to movies! If you are looking for the best cocktail photographer, please visit Brent Herrig today.