Branch Privacy Policy

Last Updated: July 2026

Introduction

Branch ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our iOS app and related services (the "Service").

Please read this policy carefully. By accessing and using Branch, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies, please do not use the Service.

Age Requirement

Branch is intended for users 18 years of age or older. We do not knowingly collect information from users under 18. If we learn that we have collected personal information from someone under 18, we will promptly delete that information.

1. Information We Collect

1.1 Information You Provide

When you create a Branch account and use the Service, we collect:

1.2 Information Collected Automatically

2. How We Use Your Information

2.1 Core Service Operations

2.2 Service Improvement

2.3 Personalization

We use your onboarding profile (age, gender, dating preferences, challenges, coaching tone) to tailor analysis and coaching responses to your specific situation and goals.

2.4 Legal and Safety

3. Data Retention

3.1 Chat Text and Screenshots

Raw chat text and screenshot images are not stored on Branch's servers. Chat content is sent to our backend to run analysis and coaching, then passed to our AI processing provider. We request that our AI provider not retain chat content for training or long-term storage; they may keep limited operational logs under their own data policies. Branch does not retain raw chat transcripts or screenshot files.

3.2 Profile and Account Data

Your profile information (name, birthday, gender, preferences, coaching settings, authentication identifiers, and subscription/quota data) is stored on Branch's servers and retained indefinitely while your account exists. This data is not automatically deleted when you sign out, uninstall the app, or delete local chat history.

3.3 Saved Cases and Local Data

Dating cases, saved analyses, coach message history, and local screenshots remain on your device until you delete them. You can delete individual cases or all saved data from Privacy settings in the app at any time. Uninstalling the app does not delete your server profile or account data — only your local device files are removed.

3.4 Audit and Usage Logs

Branch may retain non-content audit records (e.g., that an analysis occurred, your relationship goal, token usage, case identifiers) to track quota, subscription entitlements, and service availability. These records do not include raw chat text or screenshots.

3.5 Payment Records

We retain subscription and purchase records (tied to your account UUID and Device ID) for as long as legally required for accounting and tax compliance.

4. How We Share Your Information

4.1 AI Processing Provider

To provide chat analysis and Dating Ally coaching, we send to our AI processing provider:

We do not send screenshots to the AI provider. We ask the provider not to retain chat content for model training or long-term storage beyond immediate processing; they may log metadata per their own policies.

4.2 Subscription and Payment Processor

Purchases flow through Apple App Store. Our subscription/payment processor receives:

The processor does not receive raw chat content, and email is not intentionally shared from the app (though Apple may associate your purchase identity separately).

4.3 Analytics Provider

We share aggregated and behavioral usage data with our analytics provider to understand feature adoption and app performance. Data includes:

We do not send names, chat text, screenshots, or exact birthdays to analytics. Crash reporting may include technical diagnostics and device/app identifiers, but not chat content.

4.4 Screenshots and OCR

Screenshots are processed only on your device using on-device vision processing to extract text. Screenshot image data does not leave your device for processing. Only the extracted or pasted text is sent for AI analysis.

4.5 Other Disclosures

We do not sell or rent your personal information. We may disclose your information if required by law, to comply with legal processes, or to protect the rights and safety of Branch and its users.

5. Your Privacy Rights and Choices

5.1 Local Data Deletion

You can delete saved dating cases, coaching history, local analyses, and screenshots directly from the Privacy section of app Settings at any time. This action removes data from your device only and does not delete your server profile or account.

5.2 Full Account and Server Data Deletion

To request deletion of your Branch account and all associated server-side data (profile, account UUID, saved analyses metadata, and quota logs), please email branchdatingcoach@gmail.com from the email address associated with your app account with the subject line "Delete my account."

We will verify your identity and process your deletion request within 30 days. After deletion is complete, your profile and related account records will be removed from our servers. Payment records and receipts will be retained as long as legally required for accounting and tax purposes.

Please note: Uninstalling the app or signing out does not delete your server profile. You must submit a deletion request via email for your account data to be removed.

5.3 Data Access and Portability

We do not currently offer an in-app data export feature. To request access to your personal data or information about what we store, please contact us at branchdatingcoach@gmail.com.

5.4 Marketing and Communications

Branch does not currently send marketing emails or push notifications beyond transactional messages related to your account and subscription. You can manage app-level notification settings from your device Settings.

5.5 Opt-out of Personalization

Many features require your profile data for personalization (e.g., age, gender, dating goal). Opting out of data collection may limit the quality and relevance of analysis and coaching.

6. Security

Branch uses industry-standard encryption and security measures to protect your information during transmission (HTTPS) and at rest. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data. You are responsible for maintaining the confidentiality of your Sign in with Apple credentials.

7. Third-Party Services and Links

Branch integrates with third-party services (AI processors, payment processors, analytics providers, and crash reporting). We are not responsible for the privacy practices of third-party providers. Please review their privacy policies independently. Branch does not contain links to third-party websites; this policy covers only the Branch app.

8. Children's Privacy

Branch is not intended for users under 18. We do not knowingly collect information from children under 18. If we become aware that a user is under 18, we will take steps to delete that user's information promptly. If you believe we have collected information from a minor, please contact us immediately at branchdatingcoach@gmail.com.

9. Privacy Rights by Region

9.1 GDPR (European Users)

If you reside in the European Union or other jurisdictions with similar privacy laws, you may have the right to:

To exercise these rights, email branchdatingcoach@gmail.com with your request. We will respond within 30 days.

9.2 CCPA / CPRA (California Users)

If you are a California resident, you have the right to:

To submit a request, email branchdatingcoach@gmail.com. We will verify your identity and respond within 45 days.

10. Changes to This Privacy Policy

Branch may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, when required, by notifying you in the app or via email. Your continued use of Branch after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: branchdatingcoach@gmail.com


Please include "Privacy Request" or "Privacy Inquiry" in the subject line so your email is routed to the appropriate team.

We aim to respond to all privacy inquiries within 10 business days.

Branch — Dating Coach App

Privacy is at the core of how we build. This policy is effective as of July 2026.