Research

Publication

When Food Gets Political: How Does News Drive Green Food Offerings, with Tong Guo and Daniel Yi Xu, forthcoming in Marketing Science

• NET Institute Research Grant, 2023

• Media attention: Fuqua Insights, Pamplin Spotlights

• Selected for INFORMS journal publicity program

Working Papers & Selected Work in Progress

1. Editorial Style as the Instrument: Identifying Causal Effects of Media Coverage on Demand, with Tong Guo and Anqi Zhao

2. Moving Showrooms: How Commercial EV Adoption Drives Consumer Demand, with Ruolin Yao*, Yuan Guo, and Shuai Ling

3. Influencer Controversy Marketing, with Zijun Tian and Tong Guo

4. Finfluencer Communication on Inflation, with Tao He* and Hao Pang

5. A Scalable Recommendation Engine for New Users and Items, with Yiting Deng and Carl Mela

• ASA Statistics in Marketing Doctoral Dissertation Research Award Winner, 2024

• MSI Working Paper Series

6. Creating for the Feed: How Recommender Systems Shape New Content on Social Media?

* Denotes a student coauthor at the time the project was initiated.