I am an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech.

My research focuses on information intermediation in digital markets and the adoption of emerging technologies. Substantively, I examine the causal effects of human and algorithmic intermediaries, including news organizations, influencers, recommender systems, and generative search engines. I study how these intermediaries shape consumer search, beliefs, and demand, as well as how firms and content creators respond strategically. Methodologically, I draw on econometrics, online experiments, and unstructured data analytics.

Before joining Virginia Tech, I earned my BS in Statistics from Zhejiang University and my MA in Economics and Ph.D. in Marketing from Duke University. 

Outside of work, I enjoy hiking, playing table tennis and squash, and exploring architecture.