I am an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech.

My research focuses on information intermediation in digital markets and the adoption of emerging technologies. Specifically, I examine how human and algorithmic intermediaries (e.g., news, influencers, recommender systems, AI features) shape consumer search, beliefs, and demand, and how firms and content creators respond strategically. 

Substantive Topics

• Media Markets

• Digital Platforms

• Innovation Adoption

• Recommender Systems

• Generative Search Optimization

Methodologies

• Causal Inference

• Online Experiments

• Natural Language Processing (NLP)

• Unstructured Data Analytics