there is a lot of culture and tradition around sake, and how it should be served, poured and drunk.

and this all complicates things.

should it be chilled, room temperature or even warmed up?

should it be served in a flask and small cups, or in stemmed glasses or tumblers?

should you pour it for someone else before yourself?

all these questions are valid for traditional sake, and all affect the type of experience you will have.

to help simplify things, we've put directions on our cans so that you know how we best enjoys our sakes.

but that doesn't mean you can't drink them how you best enjoy them.