How important is a customer gratitude event?

Notes when organizing customer gratitude events

Know your customers well. In today's competitive market, what is special about your company to be your client's business/supplier/retailer/business partner? A customer appreciation event is your chance to remind them why they want to do business with you. If your company has a friendly, easy-to-get style, choose an intimate location, live band, to create a vibrant and attractive environment. If the corporate style is professional, perhaps a sophisticated connection location such as a meeting space in a hotel will be more suitable.

Select an event date. Should you organize it for Monday, Thursday, or the weekend? This depends on the customer's schedule. If it's a cocktail stand-up event, maybe 5: 30-7 PM is right for those going from work to your event before dinner. If the client is primarily a parent with young children, you should avoid napping and/or choose a weekend so they can bring their kids in. Prepare to add a play area for kids. Another item to note and research is competition facts. Are there other events competing for customer time with you on the same day?

Budget Decision. The easiest way to budget a tribute event is to find out how valuable each customer is to you. Next year's earning potential customers are this year's customers, so how much are each of them worth to you? A customer gratitude event is where you invest to increase security opportunities for next year's business. If the average customer spends $3,000 on your company's products and services per year, then perhaps a 15% ($45/person) investment budget is very much considering.

In addition, you should consider organizing year-end events to pay tribute to customers.

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