A coat of arms is a unique heraldic design on a shield, escutcheon, surcoat, or tabard. A coat of arms is used to cover, protect, and identify the wearer. Thus the term is often stated as "Coat-armour", because it was anciently displayed on the front of a coat of cloth in European societies. The coat of arms on an escutcheon forms the central element of the full heraldic achievement which consists of shield, supporters, crest, and motto. The design is a symbol unique to an individual person, and to his family, corporation, or state. Such displays are commonly called armorial bearings, armorial devices, heraldic devices, or simply armorials, or arms.
The ancient romans used insignias similar to coats of arms on their shields, but these were identifiers of military units and not of individuals. The first evidence of medieval coats of arms is found in the Bayeux tapestry from the 11th century, where some of the combatants carry shields painted with crosses. Coats of arms came into general use by feudal lords and knights in battle in the 12th century. By the 13th century arms had spread beyond their initial battlefield use to become a kind of flag or logo for families in the higher social classes of Europe, inherited from one generation to the next. Exactly who had a right to use arms, by law or social convention, varied to some degree between countries. In the German-speaking region both the aristocracy and burghers used arms, while in most of the rest of Europe they were limited to the aristocracy. The use of arms spread to church clergy, and to towns as civic identifiers, and to royally-chartered organizations such as universities and trading companies. Flags developed from coats of arms, and the arts of vexillology and heraldry are closely related. The coats of arms granted to commercial companies are a major source of the modern logo.
Despite no widespread regulation, and even with a lack in many cases of national regulation, heraldry has remained rather consistent across Europe, where traditions alone have governed the design and use of arms. Unlike seals and other general emblems, heraldic achievements have a formal description called a blazon, expressed in a jargon that allows for consistency in heraldic depictions.
In the 21st century, coats of arms are still in use by a variety of institutions and individuals; for example, universities have guidelines on how their coats of arms may be used, and protect their use as trademarks. Many societies exist that also aid in the design and registration of personal arms. Some nations, like england and scotland, still maintain to this day the medieval authorities that grant and regulate arm.