Research

RESEARCH INTERESTS

• Emerging multinational enterprises 

• Management of Chinese organizations 

• Institutional theory in strategic management 

• Entrepreneurship and innovation

• Foreign subsidiary management in emerging markets, with a particular focus on China and India

• Digital transformation and international business in the digital economy, with a focus on technology innovation within and between platform ecosystems

• International marketing

JOURNAL PUBLICATIONS (†denotes corresponding author and ††denotes first author) 

• Refereed Journals (English) 

  1. Xiao, S., Park, B. I., & Khan, Z. (2026). Managing resource constraints through international networks: Capability development and incremental and radical innovation in emerging markets. International Business Review, 35(2), 102557 [SSCI Q1, IF = 6.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.ibusrev.2026.102557 

  2. Xiao, S., Roh, T., & Park, H. (2025). How Country-of-Origin (COO) Image and eWOM credibility buffer the effects of animosity and cognitive dissonance on online purchase intentions. Asia-Pacific Journal of Business Administration [ESCI Q2, IF = 4.6, rated "1" in the ABS journal ranking list].

  3. Xiao, S., Roh, T., Park, B. I., AL-Tabbaa, O., & Seo, K. (2025). Unpacking the role of digital dynamic capabilities in ESG performance: A social exchange perspective on organizational trust and identification. Business Strategy and the Environment [SSCI Q1, IF = 13.3, rated "3" in the ABS journal ranking list].

  4. Li, M., Liu, F., Fang, M., Xiao, S., & Shi, Y. (2025). Green innovation along the dyadic relationship: The moderating role of supply chain dependence. International Journal of Logistics Management [SSCI Q1, IF = 6.4, rated "1" in the ABS journal ranking list].

  5. Roh, T., Xiao, S.††, Park, B.I., & Samiee, S. (2025). Forces affecting disruptive and social innovation in emerging markets: Institutional and resource dependence theories. European Journal of Marketing [SSCI Q1, IF = 5.1, rated "3" in the ABS journal ranking list].

  6. Xiao, S., Roh, T., & Park, B. I. (2025). Entrepreneurial orientation, environmental dynamism, and disruptive sustainability in emerging markets: Evidence from MNE subsidiaries in China. Business Strategy and the Environment [SSCI Q1, IF = 13.4, rated "3" in the ABS journal ranking list]. https://doi.org/10.1002/bse.70105 

  7. Roh, T., Xiao, S.††, Park, B. I., & Pervez Ghauri, P. N. (2025). Stakeholder pressure, democracy levels, and multinational enterprise corporate social responsibility: Stakeholder and institutional theories. Journal of Business Research, 200, 115619 [SSCI Q1, IF = 9.8, rated "3" in the ABS journal ranking list].  https://doi.org/10.1016/j.jbusres.2025.115619  

  8. Fang, M., Liu, F., Xiao, S.†, Park, K., & Gao, Y. (2025). Navigating ethical dilemmas in supply chain finance: the interplay between digitization and cultural congruence. Journal of Business Logistics, 46(3), e70027 [SSCI Q1, IF = 7.4, rated "3" in the ABS journal ranking list]. https://doi.org/10.1111/jbl.70027  

  9. Wang, M., & Xiao, S.† (2025). Motivating foreign subsidiaries of MNEs to engage in CSP: An integrative approach. Management and Organization Review [SSCI Q2, IF = 3.0, rated "3" in the ABS journal ranking list]. https://doi.org/10.1017/mor.2025.12 

  10. Roh, T., Xiao, S.†, Ghauri, P. N., Park, B. I., & Oh, S. J. (2025). Venture firms' internationalization: The case of emerging challengers. International Business Review [SSCI Q1, IF = 6.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.ibusrev.2025.102480 

  11. Roh, T., Xiao, S.††, Park, B. I., & Romero-Martínez, A. M. (2025). Stakeholder influences and MNC subsidiaries’ CSR under institutional voids: An empirical examination of international service enterprises in Korea. Management International Review, 65, 487–512. [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-025-00579-3 

  12. Oh, S. J., Xiao, S.†, Park, B. I., & Roh, T. (2025). Coping or threat? Unraveling the mechanisms enabling user acceptance of blockchain technologies. Information Technology and Management, 26, 219–233 [SSCI Q1, IF = 2.9]. https://doi.org/10.1007/s10799-023-00409-8  

  13. Xiao, S., Al-Tabbaa, O.† , & Park, B. I.† (2025). Crowdfunding for entrepreneurial orientation in emerging markets: The moderating role of digital transformation. Technovation, 145, 103255 [SSCI Q1, IF = 10.9, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.technovation.2025.103255

  14. Park, B. I., Xiao, S.†, Shi, Y., & Khan, Z. (2025). Guest editorial: Cultural dynamics and the evolution of innovation capability of emerging market firms. Cross Cultural & Strategic Management, 32(1), 1–21 [SSCI Q2, IF = 3.0, rated "2" in the ABS journal ranking list].  https://doi.org/10.1108/CCSM-02-2025-257

  15. Xiao, S., Jimenez, A.†, Jung, S., Park, B. I., & Choi, S. (2024). When the well is full, it will run over: The double-edged sword effect of corporate lobbying activities on firm performance. Cross Cultural & Strategic Management, 31(4), 611–636 [SSCI Q2, IF = 3.0, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/CCSM-04-2023-0064 

  16. Roh, T., Park, B. I., & Xiao, S.† (2024). Configuring an MNE’s subsidiary capabilities for performance in China. Chinese Management Studies, 18(5), 1418–1445 [SSCI Q3, IF = 2.3]. https://doi.org/10.1108/CMS-04-2022-0132

  17. Liu, F., Fang, M., Xiao, S.†, & Shi, Y. (2024). Mitigating bullwhip effect in supply chains by engaging in digital transformation: the moderating role of customer concentration. Annals of Operations Research, 1–22 [SSCI Q1, IF = 4.5, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s10479-024-05908-7 

  18. Park, B. I., & Xiao, S.† (2024). Reverse knowledge transfer from the periphery to the core: Focusing on local market information. European Management Journal, 42(5), 698–720 [SSCI Q1, IF = 7.3, rated "2" in the ABS journal ranking list). https://doi.org/10.1016/j.emj.2024.05.006 

  19. Shi, Y., Park, B. I., & Xiao, S.† Opportunities in supply chain 4.0 – From data and autonomous decisions to intelligence and actions. Journal of General Management, 50(1), 3–4 [ESCI, rated "1" in the ABS journal ranking list). https://doi.org/10.1177/03063070241286418

  20. Roh, T., & Xiao, S.† Extending the research agenda for supply chain management in the age of disruption: The multifaceted role and implications of dynamic capabilities. Journal of General Management, 50(1), 5–15 [ESCI, rated "1" in the ABS journal ranking list]. https://doi.org/10.1177/03063070241272373 

  21. Liu, F., Chen, Z., Fang, M., Xiao, S.†, & Shi, Y. (2024). Legitimacy and transparency in dyadic supply chains: Does competition intensity matter? International Journal of Production Economics, 277, 109397 [SCIE Q1, IF = 10.0, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.ijpe.2024.109397

  22. Roh, T., Xiao, S.††, & Park, B. I. (2024). What makes metaverse users immersed in the flow state? An application of SOR model. Journal of Retailing and Consumer Services, 81, 104012 [SSCI Q1, IF = 13.1, rated "2" in the ABS journal ranking list] https://doi.org/10.1016/j.jretconser.2024.104012 

  23. Xiao, S., Roh, T., Ghauri, P. N., Cho, M. H., & Park, B. I. (2024). MNCs’ social innovation in emerging markets: A stakeholder perspective. Management International Review, 64, 633–670 [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-024-00537-5

  24. Roh, T., Yang, Y. S., Xiao, S.†, & Park, B. I. (2024). What makes consumers trust and adopt fintech? An empirical investigation in China. Electronic Commerce Research, 24, 3–35 [SSCI Q2, IF = 4.7, rated "2" in the ABS journal ranking list]. https://doi.org/10.1007/s10660-021-09527-3 

  25. Liu, F., Yu, Y., Fang, Y., Zhu, M., Shi, Y., & Xiao, S. (2024). Lean strategy in SMEs: Inventory leanness, operational leanness, and financial performance. The Asian Journal of Shipping and Logistics, 40(2), 109–117 [ESCI/Scopus]. https://doi.org/10.1016/j.ajsl.2024.02.003 

  26. Roh, T., Xiao, S.††, & Park, B. I. (2024). MNEs' capabilities and their sustainable business in emerging markets: Evidence from MNE subsidiaries in China. Journal of International Management, 30(1), 101097 [SSCI Q1, IF = 4.9, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.intman.2023.101097 

  27. Lee, S. K., Ghauri, P. N., Oh, K. S., Xiao, S., Park, B. I., & Romero-Martínez, A. M. (2024). Reverse knowledge transfer from subsidiaries to headquarters: Chinese firms in Africa. Journal of International Management, 30(1), 101114 [SSCI Q1, IF = 4.9, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.intman.2023.101114 

  28. Fang, M., Yu, Y., Park, K., Liu, F., Xiao, S.†, & Shi, Y. (2024). Supply chain relationship dependencies and circular economy performance: The contingency role of digitalization capability. Journal of Purchasing and Supply Management, 30(4), 100902 [SSCI Q1, IF = 8.7, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.pursup.2024.100902 

  29. Lee, J. Y., Choi, J., Xiao, S.†, Lew, Y. K., & Park, B. I. (2024). How do the institutions matter for MNE subsidiaries’ CSR in host countries? Evidence from Chinese overseas subsidiaries. BRQ Business Research Quarterly, 27(3), 244-264 [SSCI Q2, IF = 3.4, rated "2" in the ABS journal ranking list]. https://doi.org/10.1177/23409444211044732   

  30. Wang, M., & Xiao, S.† (2024). Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?. International Journal of Development Issues, 23(2), 260–281 [Scopus, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/IJDI-03-2023-0081 

  31. Roh, T., Xiao, S.††, & Park, B. I. (2023). Effects of open innovation on eco-innovation in meta-organizations: evidence from Korean SMEs. Asian Business & Management, 22(5), 2004–2028 [SSCI Q2, IF = 2.8, rated "2" in the ABS journal ranking list]. https://doi.org/10.1057/s41291-023-00238-1   

  32. Liao, Z., Huang, C., Yu, Y., Xiao, S., Zhang, J. Z., Behl, A., Pereira, V. and Ishizaka, A. (2023). Linking experimental culture, improvisation capability and firm’s performance: a theoretical view. Journal of Knowledge Management, 27(10), 2671–2685 [SSCI Q1, IF = 9.5, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/JKM-07-2022-0506  

  33. Lee, J. Y., Xiao, S.†, & Munjal, S. (2023). How business groups build globally relevant knowledge from local contexts? Exploring the double-edged sword effect of cultural diversity. Asian Business & Management, 22(5), 2189–2224 [SSCI Q2, IF = 2.8, rated "2" in the ABS journal ranking list]. https://doi.org/10.1057/s41291-023-00247-0 

  34. Xiao, S., Roh, T., & Park, B. I. (2023). Double-edged sword of open innovation for business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity. Industrial Marketing Management, 115, 378–394 [SSCI Q1, IF = 7.5, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.indmarman.2023.10.007   

  35. Ghauri, P. N., Xiao, S.††, Park, B. I., & Choi, S. J. (2023). Protectionism and its Impact on MNC Subsidiaries’ Performance. Management International Review, 63, 731–757 [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-023-00519-z 

  36. Guo, M., & Xiao, S.† (2023). An empirical analysis of the factors driving customers’ purchase intention of green smart home products. Frontiers in Psychology, 14, 1272889 [SSCI Q1, IF = 2.9). https://doi.org/10.3389/fpsyg.2023.1272889 

  37. Gao, R., & Xiao, S.† (2023). How does compulsory citizenship behavior affect employees' innovative work behavior? A case study of five small and medium-sized manufacturing enterprises in eastern China. Korean Management Consulting Review [경영컨설팅연구], 23(4), 217–234. 

  38. Liu, F., Wang, Q., Zhang, Z., Fang, M., & Xiao, S.† (2023). Lean inventory, fintech and financing: interactive influences on Chinese SMEs. Management Decision, 61(8), 2302–2321 [SSCI Q1, IF = 5.1, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/MD-06-2022-0878  

  39. Chao, Y., & Xiao, S.† (2023). Failure learning, business model innovation, and entrepreneurial performance: Evidence from China. Korean Management Consulting Review [경영컨설팅연구], 23(3), 89–101. 

  40. Fang, M., Liu, F., Xiao, S.†, & Park, K. (2023). Hedging the bet on digital transformation in strategic supply chain management: A theoretical integration and an empirical test. International Journal of Physical Distribution & Logistics Management, 53(4), 512–531 [SSCI Q1, IF = 7.3, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/IJPDLM-12-2021-0545 

  41. Roh, T., Park, B. I., & Xiao, S.† (2023). Adoption of AI-enabled Robo-advisors in fintech: Simultaneous employment of UTAUT and the theory of reasoned action. Journal of Electronic Commerce Research, 24(1), 29-47 [SSCI Q2, IF = 3.4]. http://www.jecr.org/node/676  

  42. Wang, M., Xiao, S.†, & Han, S. H. (2023). Exploring the double-edged sword effect of outward FDI spillovers on domestic firms’ productivity in an emerging market. Asian Business & Management, 22, 275–299 [SSCI Q2, IF = 2.8, rated "2" in the ABS journal ranking list]. https://doi.org/10.1057/s41291-021-00166-y  

  43. Wang, M., & Xiao, S.† (2022). How do political and business ties matter for supply chain management capability? An empirical test of an integrative framework. Sustainability, 15(1), 208 [SSCI Q2,  IF = 3.3). https://doi.org/10.3390/su15010208 

  44. Shen, S. S. & Xiao, S.† (2022). How to develop future Internet medical care?: A Case Study of China. East Asian Journal of Business Economics, 10(4), 65-74. 

  45. Wang, L., Dang, Y., Xiao, S.†, & Xu, X. A. (2022). How much does interpersonal guanxi matter to business performance? The mediating role of relationship learning in an emerging market context. International Journal of Emerging Markets [SSCI Q1, impact factor: 3.0]. https://doi.org/10.1108/IJOEM-01-2022-0175 

  46. Roh, T., Park, B. I., & Xiao, S.† (2022). Multiple principal conflicts and technological innovation performances of international new ventures: Moderating role of founder's experiences. Journal of Innovation & Knowledge, 7(4), 100274 [SSCI Q1, IF = 15.5]. https://doi.org/10.1016/j.jik.2022.100274 

  47. Park, B. I., Hong, S. J., & Xiao, S. (2021). Institutional pressure and MNC compliance to prevent bribery: Empirical examinations in South Korea and China. Asian Business & Management, 21, 623–656 [SSCI Q2, IF = 2.8, rated "2" in the ABS journal ranking list]. https://doi.org/10.1057/s41291-020-00143-x 

  48. Zhang, S., & Xiao, S.† (2022). Exploring the effect of person-organizational values fit on turnover intention of new generation of Knowledge employees: The mediating role of job satisfaction and affective commitment. Korean Management Consulting Review [경영컨설팅연구], 22(1), 11–22.  

  49. Jin, S., Li, Y., & Xiao, S.† (2022). What drives employees' innovative behaviors in emerging-market multinationals? An integrated approach. Frontiers in Psychology, 12, 803681 [SSCI Q1, IF = 2.9). https://doi.org/10.3389/fpsyg.2021.803681  

  50. Xiao, S., & Park, B. I. (2021). Corporate social responsibility: organizational strategy for sustainable growth. Sustainability, 13(24), 13589 [SSCI Q2, IF = 3.3]. https://doi.org/10.3390/su132413589 

  51. Park, B. I., & Xiao, S.† (2021). Doing good by combating bad in the digital world: Institutional pressures, anti-corruption practices, and competitive implications of MNE foreign subsidiaries. Journal of Business Research, 137, 194–205 [SSCI Q1, IF = 9.8, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.jbusres.2021.08.014 

  52. Pan, X. Y., & Xiao, S.† (2021). The rise of corporate digital transformation and government regulatory innovation. East Asian Journal of Business Economics, 9(4), 103–111. 

  53. Jin, S., Gao, Y., & Xiao, S.† (2021). Corporate governance structure and performance in the tourism industry in the COVID-19 pandemic: an empirical study of Chinese listed companies in China. Sustainability, 13(21), 11722 [SSCI Q2, IF = 3.3]. https://doi.org/10.3390/su132111722 

  54. Lee, J. Y., Xiao, S., & Choi, B. (2021). Unpacking the drivers of emerging market firms’ international joint venture formation: The interplay between technological innovation strategies and home-and host-institutional pressures. Journal of Business Research, 134, 378–392 [SSCI Q1, IF = 9.8, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.jbusres.2021.05.049  

  55. Cui, N., & Xiao, S.† (2021). How much does job autonomy matter for job performance of Chinese supervising engineers: A quantitative study. East Asian Journal of Business Economics, 9(3), 71–82. 

  56. Xiao, S., & Oh, K. S. (2021). Unraveling the underlying mechanisms of new product development in high-technology emerging-market multinationals. Management Decision, 59(1), 68–83 [SSCI Q1, IF = 5.1, rated "2" in the ABS journal ranking list]. https://doi.org/10.1108/MD-02-2019-0224 

  57. Xiao, S., Lew, Y. K., & Park, B. I. (2021). International new product development performance, entrepreneurial capability, and network in high-tech ventures. Journal of Business Research, 124, 38–46 [SSCI Q1, IF = 9.8, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.jbusres.2020.11.048  

  58. Xiao, S., Lew, Y. K., & Park, B. I. (2020). International network searching, learning, and explorative capability: Small and medium-sized enterprises from China. Management International Review, 60(4), 597–621 [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-020-00426-7 

  59. Wang, M., & Xiao, S.† (2020). Unraveling the other side of the coin: Outward FDI of emerging-market multinationals and reverse technology spillovers. Journal of International Trade & Commerce [무역연구], 16(3), 91–103. 

  60. Park, B. I., & Xiao, S.† (2020). Is exploring dynamic capabilities important for the performance of emerging market firms? The moderating effects of entrepreneurial orientation and environmental dynamism. International Studies of Management & Organization, 50(1), 57–73 [Scopus, rated "2" in the ABS journal ranking list]. https://doi.org/10.1080/00208825.2019.1703378

  61. Xiao, S., Lew, Y. K., & Il Park, B. (2019). ‘2R-based view’on the internationalization of service MNEs from emerging economies: Evidence from China. Management International Review, 59, 643–673 [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-019-00391-w 

  62. Xiao, S., & Park, B. I. (2018). Bring institutions into FDI spillover research: Exploring the impact of ownership restructuring and institutional development in emerging economies. International Business Review, 27(1), 289–308 [SSCI Q1, IF = 6.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.ibusrev.2017.08.004 

  63. Park, B. I., & Xiao, S.† (2017). What drives outward FDI from emerging economies? The interplay between exploration orientation and home‐country institutional changes. Canadian Journal of Administrative Sciences, 34(4), 387–400 [SSCI Q4, IF = 0.9, rated "2" in the ABS journal ranking list]. https://doi.org/10.1002/cjas.1447  

  64. Xiao, S. (2017). Internationalisation and firm performance of emerging market firms: exploring the moderating effects of differential knowledge-based resources. International Journal of Multinational Corporation Strategy, 2(1), 26–50. https://doi.org/10.1504/IJMCS.2017.085157 

  65. Chung, C. C., Xiao, S., Lee, J. Y., & Kang, J. (2016). The interplay of top-down institutional pressures and bottom-up responses of transition economy firms on FDI entry mode choices. Management International Review, 56, 699–732 [SSCI Q2, IF = 4.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1007/s11575-015-0256-5 

  66. Park, B. I., & Xiao, S.† (2016). When do local firms benefit from inward foreign direct investment? A longitudinal study of China's manufacturing sector covering 1998–2007. Thunderbird International Business Review, 58(4), 331–345 [Scopus, rated "2" in the ABS journal ranking list]. https://doi.org/10.1002/tie.21749  

  67. Xiao, S. (2015). How do institutions matter for the internationalization of emerging economy firms?: Evidence from China. Journal of International Trade & Commerce [무역연구], 11(6), 37–52. 

  68. Gerschewski, S., & Xiao, S. (2015). Beyond financial indicators: An assessment of the measurement of performance for international new ventures. International Business Review, 24(4), 615–629 [SSCI Q1, IF = 6.1, rated "3" in the ABS journal ranking list]. https://doi.org/10.1016/j.ibusrev.2014.11.003  

  69. Wang, X., & Xiao, S.† (2015). The effect of self-esteem on consumers’ attitude toward second-hand luxury products. Journal of Global Business Research, 27(2), 151–162. 

  70. Wang, X., & Xiao, S.† (2013). How distributor’s satisfaction with product-harm crisis affects its overall satisfaction. Journal of Global Business Network, 7(1/2), 6–15. 

  71. Xiao, S. (2013). A missing link in going global: How emerging economy firms Can compete abroad?. Journal of International Trade & Commerce [무역연구], 9(7), 739–760. 

  72. Xiao, S., Jeong, I., Moon, J. J., Chung, C. C., & Chung, J. (2013). Internationalization and performance of firms in China: Moderating effects of governance structure and the degree of centralized control. Journal of International Management, 19(2), 118–137 [SSCI Q1, IF = 4.9, rated "3" in the ABS journal ranking list). https://doi.org/10.1016/j.intman.2012.12.003  

  73. Wang, X., Chao, G., & Xiao, S.† (2012). Impact of WOM valence on consumers’ attitude during a product-harm crisis: Evidence from China. Journal of Global Business Network, 6(1–2), 15–36. 

  74. Jiang, X., Gao, W., & Xiao, S.† (2012). Study on the influence factors and conduction mechanism of cause related marketing. Journal of Global Business Network, 6(1/2): 1–14.

  75. Xiao, S., & Jeong, I. (2012). Is global orientation really beneficial? An exploratory study of Chinese manufacturers in international markets. Journal of Korea Research Society for Customs [관세학회지], 13(4), 375–393. 

  76. Froese, F. J., & Xiao, S. (2012). Work values, job satisfaction and organizational commitment in China. International Journal of Human Resource Management, 23(10), 2144–2162 [SSCI Q1, IF = 5.9, rated "3" in the ABS journal ranking list] https://doi.org/10.1080/09585192.2011.610342  

  77. Wang, X., Wang, Z., & Xiao, S.† (2012). The effect of product-harm crisis situations on firms' response strategies: Evidence from China market. Journal of Korea Research Society for Customs [관세학회지], 13(2), 311–323. 

  78. Jeong, I., Xiao, S., & Kim, E. (2011). An empirical study of product strategy in international markets. Journal of Marketing Studies [마케팅논집], 19(4), 111–133.

  79. Gao, W., Lan, L., & Xiao, S.† (2011). Enterprise reputation and inter-organizational relationship based on the purchasing perspective of overseas-funded enterprise in China: The mediating effect of psychological contract and the moderating effect of environment uncertainty. Journal of Global Business Network, 5(2), 1–12.

  80. Jiang, X., Liu, J., & Xiao, S.† (2011). The effects of service guarantees and corporate reputation on pre-purchase evaluation. Journal of Global Business Network, 5(1), 1–10.

  81. Jeong, I., &  Xiao, S.†, & Wang, M. (2010). The Nike of China? - Li Ning. Business Management Way, 2, 113–142, KFIMedia.

  82. Jeong, I., &  Xiao, S.†, & Wang, M. (2010). Going global with a locally fostered brand- Orion Confectionery. Business Management Way, 2, 143–168, KFIMedia.

  83. Jeong, I. S., Xiao, S., & Lee, C. S. (2009). The impact on consumer evaluations of foreign products in China with export competitive perspective- Focus on Korean products. Journal of Korea Research Society for Customs [관세학회지], 10(4), 535–555.

  84. Jeong, I., & Xiao, S. (2009). Product strategy of Korean exporters in China. International Business Review [국제경영리뷰], 13(3), 151–172.

  85. Jeong, I., & Xiao, S. (2008).Consumer attitude towards global brands: The perspective of Chinese consumers. International Business Review [국제경영리뷰], 12(1), 1–28.

  86. Jeong, I., & Xiao, S. (2007). Brand-name localization strategy in China. Journal of Marketing Studies [마케팅논집], 15(3), 25–48. 

• Refereed Journals (Korean)

  1. Lee, M. J., & Xiao, S.† (2023). 신흥시장 현지 기업의 기술 혁신 활동과 학습 경로에 관한 연구 [Institutionally advantaged learners: How emerging-market innovators follow others to the technology frontier?] International Business Review [국제경영리뷰], 27(4), 115–125. 

  2. Han, S. H., & Xiao, S. (2023). 중국 품목분류 사전심사제도의 문제점과 개선방안에 관한 연구: 한국 제도와 비교를 중심으로 [A comparative study on the problem and improvements of China’s the prior examinations system on tariff classifications focusing on the comparison with the Korean system]. Journal of Korea Research Society for Customs [관세학회지], 24(2), 151–170. 

  3. Wang, M., Xiao, S.†, & Min, D. H. (2020). An exploratory study of the role of perceived values in shaping online purchase reviews and quick online word of mouth: Evidence from Chinese consumers. Journal of International Trade & Commerce [무역연구], 16(2), 423–442.

  4. Xiao, S., & Park., B. I. (2018). 중국 내 다국적기업 자회사의 사회적 책임활동과 1차 이해관계자 [MNCs’ CSR activities in China and primary stakeholder]. Korean Management Consulting Review [경영컨설팅연구], 18(2), 71–80.

  5. Jeong, I., Byun, J., & Xiao, S. (2009). Marketing standardization in international market: An empirical study of performance implications. Journal of Marketing Studies [마케팅논집], 17(1), 87–114.

  6. Lee, J., Jeong, I., Kim, M., & Xiao, S. (2009). 소비자 자국중심주의와 적개심이 구매의도에 미치는 영향: 중국 ‘80후(後)’ 소비자들을 중심으로 [Consumer ethnocentrism, animosity and willingness to buy foreign products: Evidence from China's post-80s generation of consumers]. Journal of Trade [무역학회지], 34(5), 43–74.

  7. Jeong, I., & Xiao, S. (2009). Carrefour’s Chameleon strategy in China,” with Insik Jeong, Business Management Way, 2, 373–411, KFIMedia.

  8. Jeong, I., & Xiao, S. (2009). The dark horse in Chinese automotive industry- Cherry. Business Management Way, 2, 337–371, KFIMedia.

  9. Jeong, I., & Xiao, S. (2008). Cyworld’s market participation and strategies in China. Business Management Way, 1, 257–286, KFIMedia. 

• Papers under Review or Preparation

  1. Xiao, S., Roh, T., Park, B. I., & Ghauri, P. [title withheld]. Under review at Research Policy. 

  2. Xiao, S., AL-Tabbaa, O., & Park, B. I. [title withheld]. Under review at Technovation.

  3. Xiao, S., Park, B. I., Wu, J., & Khan, Z. [title withheld]. Under review at Management & Organization Review.

  4. Xiao, S., Roh, T., & Park, B. I. Escape-based and upper echelon perspectives [title withheld]. Under review at Management International Review. 

  5. Roh, T., Xiao, S., Ghauri, P., Oh, S., & Park, B. I. [title withheld]. Under review at International Business Review.  

  6. Roh, T., Xiao, S., Ghauri, P., Park, B. I., & Romero-Martínez, A. Stakeholder influences and MNC subsidiaries’ CSR under institutional voids: Empirical examinations on international service enterprises in Korea. Invited for 2nd round revision at Management International Review.

  7. Xiao, S., Roh, T., & Park, B. I. [title withheld]. Under review at Management International Review. 

  8. Liu, F., Yu, Y., Fang, M., & Xiao, S. [title withheld]. Under review at Economic Analysis and Policy. 

  9. Roh, T., Xiao, S., Park, B. I., & Samiee, S. [title withheld]. Under review at European Journal of Marketing.

  10. Fang, M., Liu, F., Xiao, S., Park, K., & Gao, Y. [title withheld]. Under review at Journal of Business Logistics .

  11. Xiao, S., Roh, T., Park, B. I., & Kim, C. [title withheld]. Under review at International Business Review.

  12. Lee, J. Y., Choi, S. J., Xiao, S., & Kim, S. [title withheld]. Under review at Journal of Management.

  13. Liu, F., Yu, Y., Fang, Y., Zhu, M., Xiao, S., & Shi, Y. [title withheld]. Invited for 2nd round revision at International Journal of Production Research.

  14. Pan, X., & Xiao, S. [title withheld]. Under review at PLoS ONE.

  15. Wang, M., & Xiao, S. [title withheld]. Invited for 2nd reound revision at Management and Organization Review.

  16. Xiao, S., Roh, T., Park, B. I., & Ghauri, P.  Democratic and politically turbulent environment [title withheld]. Manuscript under prepartion for Journal of Business Research. 

• Conference Presentations

1. Zhongju Liao and Shufeng Xiao (2021). Toward more thinking and understanding of experimental culture, improvisation capability, and firm performance: Evidence from China. Presented at the 2021 Annual Meeting of the Korean Academic Society of Business Administration, Seoul, Korea, August 18, 2021. (This paper was nominated for the Best Paper Award).

2. Zhongju Liao and Shufeng Xiao (2021). Linking trust, synergetic innovation capability, and financial performance of emerging market firms: The moderating role of environmental hostility. Presented at the 2021 Annual Meeting of the Korean Academic Society of Business Administration, Seoul, Korea, August 18, 2021. (This paper was nominated for the Best Paper Award).

3. Shufeng Xiao and Insik Jeong (2018). To customize or to standardize for MNC subsidiaries in emerging markets? Presented at the 2018 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, December 6-8, 2018.

4. Shufeng Xiao, Jeoung Yul Lee, and Mario Kafouros (2018). How do business-group-affiliated multinationals in an emerging economy force an acceleration in global learning process? Leveraging locally-globally transferable learning and dynamics of liability of foreignness. Presented at the 2018 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, December 6-8, 2018.

5. Shufeng Xiao and Stephan Gerschewski (2017). What shapes the performance of emerging economy multinationals? An empirical study of Chinese firms. Presented at the 2017 Academy of International Business Southeast Asia Regional Conference, Chiang Mai, Thailand, December 7-9, 2017.

6. Byung Il Park and Shufeng Xiao (2016). The impacts of ownership restructuring and institutional development for knowledge spillover in emerging economies. Presented at the 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, December 2-4, 2016 (This paper was nominated for the Best Paper Award).

7. Byung Il Park and Shufeng Xiao (2016). What are key push factors for outward FDI from emerging eonomies? Presented at the 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, December 2-4, 2016.

8. Shufeng Xiao (2016). Toward more accurate contextualization of the animosity effect on consumers’ foreign product quality judgement and purchase intention: Evidence from an emerging market. Presented at the 2016 The 57th Korea·Mongolia Conference-The Policy Issues of the Economic, Industrial and Cultural among Korea, Mongolia, East and Central Asia, Korea.

9. Shufeng Xiao (2015). Does consumer ethnocentrism really matter for consumers in emerging markets to evaluate global brands?. Presented at the 2015 International Conference Summer-Cross-cultural Conference of Current Business Issues: Global Economic Cooperation in North-East Asia, Korea.

10. Shufeng Xiao, Xiaoyu Wang and Taewon Yang (2015). How does brand image matter in emerging markets? Towards an integrative perspective. Presented at the 2015 International Conference Summer-Cross-cultural Conference of Current Business Issues: Global Economic Cooperation in North-East Asia, Korea.

11. Shufeng Xiao and Xiaoyu Wang. What drives internationalization of emerging market firms? Presented at the 2015 international Conference, Korea.

12. Shufeng Xiao. Why should emerging market multinationals diversity internationally? Presented at the 2014 Summer International Conference Summer: Cross-Cultural Conference of East-Asia Business Issues, Korea.

13. Shufeng Xiao and Jaehak Lee (2014). What drives consumer ethnocentrism and consumer animosity? An exploratory study in an emerging economy. Presented at the 2014 International Conference of Korea-Mongolia Economics & Business Association, Korea.

14. Shufeng Xiao (2014). Exploring the effect of word-of-mouth on brand preference: What we really know and what we don’t. Presented at the 2014 International Conference: Cross-Cultural Conference of Current Business Issues-Global Economic Cooperation in North-East Asia, Korea.

15. Stephan Gerschewski and Shufeng Xiao (2013). Financial or operational? A closer look at the measurement of international performance for born global firms. Presented at the 2013 European International Business Academy Annual Conference, Bremen, Germany.

16. Shufeng Xiao and Jaehak Lee (2013). Do we really know what drives Chinese consumers to purchase global brands? A culture-based view. Presented at the 2013 Korea-Mongolia International Conference: The Economic Growth Strategy with Korea, Mongolia, East & Central Asian Countries, Korea.

17. Shufeng Xiao and Jaehak Lee. How do status seeking and price-sensitivity seeking matter for consumers in emerging markets to pursue global brands? Presented at the 2013 International Conference on FTA Retrospect/Prospect and Strategic Cooperation of Korea-Mongolia and East-Central Asian Countries, Korea.

18. Shufeng Xiao and Jaehak Lee (2012). How do price and brand matter for purchasing foreign products in emerging markets? Presented at the 2012 Korea-Mongolia International Conference, Korea.

19. Shufeng Xiao and Jaehak Lee (2012). An exploratory study of consumer preferences for foreign products in the food industry. Presented at the 2012 Korea-Mongolia International Conference, Korea.

20. Shufeng Xiao, Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung (2011). Internationalization and performance of firms in China: Moderating effects of the governance structure and the government-firm relationship Presented at the 2011 KAIB Annual Academic Conference, Seoul, Korea (This paper was nominated for the Best Conference Paper Award).

21. Shufeng Xiao, Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung, and Jaiho Chung (2011). International diversification of emerging economy firms. Presented at the 2011 Academy of International Business Annual Conference, Nagoya, Japan.

22. Shufeng Xiao and Insik Jeong (2010). An empirical examination of international orientation in Chinese manufacturing firms. Presented at the 2010 Annual Meeting of the Korean Academic Society of Business Administration, Incheon, Korea.

23. Shufeng Xiao and Insik Jeong. The impact of international orientation on firm performance: Evidence from Chinese firms. Presented at the 2010 Global Business Conference of Northeast Asia, Qingdao, China.

24. Shufeng Xiao, Jangrho Lee, Insik Jeong, and Miok Kim (2009). The influence of consumer ethnocentrism and animosity on purchasing motives of young Chinese consumers for foreign brands: The moderating role of country image and brand image. Presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Yongpyong Resort, Korea.

25. Insik Jeong, Eunmi Kim, and Shufeng Xiao (2009). Internationalization of Korean branding in global market. Presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Yongpyong Resort, Korea.

26. Fabian Jintae Froese and Shufeng Xiao (2008). Work values, job satisfaction and organizational commitment in China. Presented at the 2008 Academy of International Business Annual Conference, Milan, Italy (This paper was selected into the Best Paper Proceedings).

27. Shufeng Xiao, Jangrho Lee, Insik Jeong, and Chunsu Lee (2008). The impact of corporate versus country image on consumer evaluations of foreign products in China. Presented at the 2008 Global Marketing Conference, Shanghai, China.

28. Insik Jeong, Jounghee Byun, and Shufeng Xiao (2008). The influence of global orientation on new product performance. Presented at the 2008 Annual Meeting of the Korean Academic Society of Business Administration, Jeju, Korea.

29. Insik Jeong and Shufeng Xiao (2008). Product strategy of Korean exporters in China. Presented at the 2008 Spring Meeting of Korean Academy of International Business Management, Seoul.

30. Shufeng (Simon) Xiao, Insik Jeong, and Lei Liu (2007). Consumer attitude towards global brands: The perspective of Chinese consumers. Presented at the 2007 Spring Meeting of Korean Academy of International Business Management, Seoul.