Program Specific Outcomes(PSO)

• Define retailing
• Understand what marketing means to business executives and academics
• Understand the ways that retailers use marketing tools and techniques to interact with their customers.
• Explain the central role of retail in industrialised societies, and the impact of key market/retail trends upon this sector in the local and global contexts.
• Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders.
• Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders
• Understand and apply appropriate frameworks to develop high level retail marketing strategy, and identify the role of marketing strategies in the building of brand equity and shareholder value in the retail industry
• Understand the impact of retailing on the economy.
• Comprehend retailing’s role in society and, conversely, society’s impact on retailing.
• See how retailing fits within the broader disciplines of business and marketing.
• Recognize and understand the operations-oriented policies, methods, and procedures used by successful retailers in today’s global economy.
• Know the responsibilities of retail personnel in the numerous career positions available in the retail field.