If your webmaster states that they don't perform SEO, you'll need an entirely new web developer. It's as simple as that. It's time to move away from your aunt's neighbour and the child who works at Starbucks and start working with professionals. It's too crucial to your business.
SEO, as well as web design, are dependent. It is impossible to be successful in either without the other. There is no longer the time to launch a four-page website and hope for your company to be discovered. The internet is overstuffed with websites that quest motors cannot keep up with.
It is essential to understand there aren't any web designers who can be SEO experts, and SEO professionals aren't web designers. It isn't a good idea to assume that developers used the right SEO methods on their site simply because they have hired a professional web developer. A skilled developer knows the importance of the implementation of SEO when launching a new site built is crucial. What's the purpose of a site when no one can locate it? Here are a few of the most frequently made SEO errors on websites that we often see.
A majority of people are under the assumption that the website's content is what is indexed by Google. It's not true. Every single page on your site is the one that Google indexes and displays in the search results. The bulk of the time, it's your dwelling page. Blog posts or service pages, contact pages, and other pages also get indexes.
Each webpage on your site must have a distinct text and title tag which incorporates keywords. It also tells Google in indexing your site. There are many websites with "Home" for the name tag on every page of the website but nothing for the description tag, which appears on search result pages. Developers of websites often do not pay attention to this element, claiming "It's not my responsibility" them. To examine your Title tags, hover the mouse over your browser tab and check what's on the page. You can repeat this process for every page on your site. If they're identical, then you'll need a new web developer. We happen to know someone.
This was a standard error during the 2000s when Adobe Flash became a prominent tool for designing websites. Everyone wanted a slick introduction to their site, like film trailers. The problem lies in the Google robot crawling the web being unsure how to react when it ran into Flash. It's not intelligent enough to view a film or examine images and comprehend what they represent. Google Bot is a bot that Google Bot can only read. If there's no text, it will struggle to find a website. The same principle applies today.
There are many websites with minimal text (or copies). It isn't possible to be indexed by Los Angeles Digital Marketing Agency if your website does not mention Los Angeles Digital Marketing Agency on it ... numerous times. A good website has a blend of SEO content and images which conveys their message and brand but can also assist in helping Google crawl through the site to aid in indexing.
Did you notice that specific URLs for websites begin with HTTP, while others have HTTPS? This means that the site is encrypted for extra security. HTTPS is a protocol used for protecting the connection among two different systems, e.g. your browser and the Web server. This isn't an option that is considered to be a luxury. In the past few years, Google has announced that it would offer preference in the search results for websites with HTTPS installed.
Additionally, most browsers such as Chrome will display a small message that states "website not secured" when you visit websites that do not have HTTPS. It's not the best first impression for new site visitors. In the end, get HTTPS installed. It's usually around $80/year with GoDaddy or whoever hosts your website.
Web development and SEO are inextricably linked. It is impossible to succeed without the other. SEO mistakes could cost your business money. When SEO is correctly done and continuously, it is thrilling to see your site appear at the top of Google in front of the competition, mainly when they are large organizations.
If you're looking for a customized SEO Strategy that meets your budget, click on one of the links below to get in touch or drop us a quick message.
Visit Website: Digital Marketing Agency