Your days are complete if you're running a small to medium-sized business. You likely don't have time to research your competitors, check your website's performance on Google, or create engaging content to post online.
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If you take the time to do these things, it may actively pull you away from serving your clients and customers or take away from the days you need to rest and relax. Not only that, but maybe your content isn't as effective as you want it to be. What's missing?
Before you add one thing to your to-do list, talk to a local SEO company in Winter Park.
Creating content that hits all the right notes is SEO - search engine optimization. A long list of ranking factors can affect where your website appears on search engine results pages, and I will discuss a few of them here.
Keywords tell search engines (and your customers) what your content is about. I spend a large percentage of my time researching keywords for our clients, and when I tell you that the planning phase is sometimes more significant than the creation phase, it's 100% true. There are many keyword research tools available now and millions of keywords. It carries a lot of time to see the suitable keywords.
So, what are the right keywords? You will want keywords with good search volume and relevance to your company, products, and services. When you first start optimizing your content, it's essential to include keywords with low overall search competition - keywords that will get your name on the first page of Google faster, even if they don't have the high search volume that others do.
Your site speed, especially mobile speed, is increasingly critical to your overall search performance. If waiting for your service page to load makes you feel like it's 2006 and waiting for your dial-up connection to kick in, that's not a good sign.
At the end of the slow loading time tunnel, the light is that our Winter Park local SEO company can help solve this problem. We are creating enticing content for our clients, but we are also monitoring their site speed to make it faster and ensure they don't miss out on this critical ranking factor.
This is a sometimes overlooked factor in Google rankings. We've all been on a site with content that looks like it was written quickly, never proofread, and hasn't been updated since the day it was posted. This kind of content doesn't help your potential customers, and it's not a very good use of time to create it.
If you want precious content that people will want to read and share with others, you need content that is well written, answers the questions they came to you with and helps people understand what you have to offer.
These are foremost periodic of the countless things affecting your content's performance online. As a Winter Park local SEO company, we completely understand if you don't have the time to understand these concepts better - that's why we're here. Don't let your marketing become a side project that takes you away from your main job: running your business. Reach us today and allow us to show you the help and expert advice you need.