How we work with SEO - Our SEO process, Strategy
Keyword research
Keyword analysis is based on customers' search behaviour. We look at the search volume and how relevant the keyword is to your business.
Onsite SEO
We look at the whole site and the major changes of a more technical nature such as performance, can be improved.
Landing page SEO
We perform optimisation of selected landing pages where we work with, among other things, the textual content.
Information Architecture
We make a clear plan for how the website structure of pages and information can be improved.
Backlink profile
We analyse and maintain the website's link profile where we protect against malicious links and add new links as needed.
Content Optimisation
We write search engine-adapted texts and develop content strategies.
Competitor Analysis
We analyse how you stand against competitors on the search engines.
New website SEO
We are present when you launch a new website and develop a clear plan for how you maintain your visibility.
SEO for e-commerce
In SEO for e-commerce, we focus extra on increasing conversions and improving CTR (clickthrough rate).
SEO Reports
You get continuous SEO reports on developments.
SEO Recommendations
We provide development suggestions and recommendations for actions that are relevant to your site and perform optimisations directly on the site if you wish.
SEO FAQ
What is Search Engine Optimisation?
SEO (search engine optimisation) is a collective name for various methods and techniques used to make a website appear as high up in search engine search results as possible. The ranking of web pages is done automatically using algorithms which in turn take into account several different parameters (several years ago these were over 200 according to Google). Today, Google uses a number of core algorithms to evaluate different websites.
They also use increasingly artificial intelligence (Rankbrain) to rank websites. By optimising the website to best match these parameters, one can improve the website's ranking. The term SEO is an abbreviation of the English term Search Engine Optimisation.
What Does an SEO Consultant Do?
Our SEO Managers, also known as SEO consultants or SEO specialists, work on analysing and optimising websites to maximise their visibility in search engines like Google. In essence, it is about developing content, structure and exposure in order to best attract visitors. That, in turn, will appeal to search engines like Google.
How does local search engine optimisation work?
If you run a local business, your website should also reflect this. This means that you do not have to compete nationwide if you want to reach customers in the immediate area. Therefore, optimize the site for a narrower audience and make it clear to visitors where to find you.
A large part of the searches on the net are linked to different locations as they search for local services in their area. For example, if you want to appear on the word search engine optimisation, it may be good to think of local searches like:
• Search engine optimisation in Melbourne
• Search engine optimisation in Sydney
• Search engine optimisation in Brisbane
• Search engine optimisation in Perth
• Search engine optimisation in Canberra
Why is Search Engine Optimisation a Long Term Work?
The search engine companies want satisfied users to come back. In order to provide the most appreciated search service possible, Google and the other search engines are constantly working to improve their services.
They do this by working on their algorithms - the conditions that determine the ranking. Search engine development in recent years has made SEO work more complex and complex.
A profitable SEO work is therefore about working strategically and long term by seeking an understanding of the direction in which the search engines are moving. We follow the latest developments in the search engines and guide you to strategic SEO.
How does SEO affect my AdWords advertising?
Working with both SEO and SEM (Search Engine Marketing) is often very beneficial. When you build a better website in your SEO work, you get better prospects of succeeding in advertising on the search engines.
In Google Adwords (which is a type of SEM advertising) there is something called quality score which, among other things, assesses the quality of the landing pages chosen for their ads. A high quality result means that you have to pay less in click costs for your AdWords ads as the relevance becomes higher.