We create effective ads on Google and Bing

SEM is simply explained about getting traffic to your website by buying ads in search engines, where you pay for every click your ad receives.

The likelihood that a click will lead to a conversion (eg to a purchase) needs to be as high as possible - which means that traffic should be as relevant as possible.

We work with the search engines Google and Bing and their various advertising networks Ads, Bing ads, Google shopping etc.

Relevance is most important

There is a lot to think about when setting up a successful SEM campaign in Google Ads. The ad needs to be relevant to the keyword, the ad texts relevant to the offer and the landing page relevant to the visitor. If all of these are met, it results in you getting the right visitors and giving them a good user experience.

In order to then get relevant clicks at the lowest possible cost, continuous work is necessary throughout the process:

• Analyse keywords

• Write attractive ad texts

• Manage keyword bidding

• Ad management

• Continuously optimise and develop advertising

For us, SEM (Search Engine Marketing) is a science. We minimise the risk of irrelevant traffic and expensive clicks by combining our consultants' experience with advanced mathematical models and analysis tools.

This is how we manage to create advertising campaigns that result in increased customer flows, which in turn results in increased customer flows and higher returns for you as a customer.

Personal campaign manager

With us, you have a personal contact in the form of a campaign manager who is responsible for the entire SEM work and ensures that your investment goes to relevant clicks at the lowest possible cost.

Based on your objective with the advertising, we together set up key figures and target tracking which means that we constantly measure and can monitor the results of the advertising. You have the opportunity to gain just as much insight as you want in the SEM work through dialogue with your campaign manager and through regular and detailed results reporting.

SEM FAQ

How does Google Ads work?

Google Advertising Tool Google Ads makes it possible to advertise on the Google Network. With keyword advertising, your ad appears above or next to Google search results when users search for your words or phrases. As an advertiser, you only pay when someone clicks on your ad link (PPC).

Google Ads works like an auction where advertisers bid on clicks, but the highest bid doesn't always win. Google combines the bid with a quality factor to create the best user experience possible.

The Quality Score, in turn, looks at the clickthrough rate, the likelihood of someone clicking on your ad, the relevance of the ad, and the landing page it links to. Therefore, in order to succeed with your Google Ads advertising, it is important to work with quality and relevance throughout the process. That's what we at SEO Agency are triggered by.

Contact us if you want to know more about how you can develop your keyword advertising.

Remarketing

Nobody wants to be crammed into something, but being offered something that suits you perfectly is more interesting. That's exactly what smart remarketing does.

More and more companies are discovering the power of remarketing, a marketing technique where you can show ads to people who have visited your website or used your mobile app.

Remarketing increases brand awareness, generates conversions and is a cost-effective marketing to those who already know you exist and have shown an interest. Not completely stupid huh? We help you create cool remarketing campaigns that are neither adorable nor intrusive and relevant to the target audience.

Learn more about remarketing .

Google Shopping

One place to appear that often leads to conversions is Google Shopping, Google's own price comparison service. It is a marketing channel that continues to grow. The shopping ads show both image and price even before anyone has clicked on the ad, which is the obvious way for more people to click on the product ads. Within Google Ads, Google Shopping has become an increasingly obvious choice for advertisers and a golden position for you as well.

Learn more about Google Shopping .

Bing Ads

Bing Ads is the search engine Bing's own advertising service. One of the differences between Google Ads and Bing Ads is that click costs are lower with Bing Ads, and that competition is not as strong.

Bings Ads is on the rise and with their simple import features, we recommend that most customers export and import their Google Ads account to Bing. With us, it is easy to get started with your advertising.

We create, manage your account structure and continuously optimize your ads. Contact us if you want to know more about how you can develop your keyword advertising.

YouTube

Advertising on YouTube helps you increase your profitability by both spreading and strengthening the brand. But it is far from everything. The path from the Youtube ad to a search or visit is just a click away. Therefore, YouTube is also effective in driving searches and traffic and helping you sell more.

Learn more about YouTube advertising