BADWORD

The name "Badword" represents a relative idea to each individual, bringing about a thought provoking experience that all can connect with; partnered with introspective realizations and possibly the acknowledgment of freedoms and restrictions at play, surrounding the life of individuals and societies.   

The thought: bring awareness and alleviate restrictors on our individual lives brining about greater freedoms and self expression, sparking a passion to each individual to live - unbound.  As the betterment of the individual is how we bring the betterment of society.  

To "bring open mindedness and flawless self expression to our society".  Standing for sense of self, respect, honesty, open mindedness and the progression of society.  This clothing company covers three sectors of the fashion market:

• Street:  Your cheaper beat em up clothing that provides refined and “out there” clothing options.

• Custom:  Mid cost custom “grunge” clothing, a perfect range from casual to the mosh pits at a concert.

• Casual Class:  Higher end clothing that's comfortable and slick.  Hits Casual, Business and at home apparel.

As the creator of the brand I developed and managed every aspect within the company, from concept to market.  I specifically loved the creative process and development of the brands outward ideas/value and internal systems/structure.   

It was an absolute pleasure to develop this brand from concept to reality.  The challenges of finding and creating appealing designs, fabrics, and styles was an absolute blast; along with configuring the business plan, marketing framework, product photography and actual printing and testing of the product.  Brands in line with Badword will always have a place of interest to me.